report
Are Chinese Celebrities Still Crucial For Luxury Brands?
Collaborating with a young Chinese entertainer with a passionate fan base is no longer a trouble-free way to drive long-term sales in China. Read More
China’s Big Celebrity Crackdown Shows No Sign of Stopping. Is Luxury Ready?
Over the course of 2021, major global brands have found themselves embroiled in a complicated and contentious new era in China. Read More
Though Overshadowed by Newer Platforms, WeChat Still a Powerful Purchase Driver
Millennials and Gen Z consumers will soon become the backbone of luxury consumption in China via soaring purchases and rising influence. Read More
China’s Secondhand Luxury Boom is Here. Don’t Miss Out.
As is the case in the overall luxury market, younger millennial and Gen Z consumers increasingly occupy a central role in China’s secondhand luxury segment. Read More
China’s Latest Crackdown Could Spell Disaster For Luxury Brands in 2022
China’s latest crackdown on celebrities and fan culture has been a drawn-out process that began long before the arrest of megastar Kris Wu. Read More
Undercover Influencers Test the Patience of China’s Censors
While many Chinese KOLs are resisting the urge to show off, others are evading censors by shoehorning luxury items into seemingly unassuming content. Read More
Why China Could Become First in Secondhand Luxury
Secondhand luxury platforms that can persuade Chinese consumers to consign parts of their collections will secure a years-long stream of inventory. Read More
To Reach Chinese Big Spenders, Luxury Brands Should Open Their Vaults
Archive collections are becoming a popular way for brands to surprise and delight an easily bored, e-commerce reliant global consumer base. Read More
How to Avoid Missing Out on China’s Luxury Resale Boom
As more consumers find their wardrobes bursting with unused apparel and accessories, China is now a booming market for secondhand luxury goods. Read More
The “Cool Factor” Driving Secondhand Luxury Sales in China
The rise of dedicated interest-based platforms has given a millennial and Gen Z-palatable sheen to secondhand luxury in China. Read More
