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Could China’s COVID Surge Fuel a Secondhand Luxury Boom?
With China's retail market hit by COVID-19 lockdowns, the outlook for luxury brands for the remainder of 2022 is murky, to say the least. Read More
China’s Crackdown on Celebrity Culture is Just Getting Started
Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
China’s Cultural Consumer Is All About Instant (and Artistic) Gratification
Fueled by the need to attract young consumers, auction houses have been diversifying their businesses beyond public auctions and private sales. Read More
Luxury Brands Need a Proactive Plan to Navigate China’s Cancel Culture
China’s cancel culture stands out for its nationalistic and moralistic bent, with most “cancellations” reserved for brands that fail to toe the Party line. Read More
Domestic Brands Are the Future of China’s Luxury Fragrance Market
An evolution in consumer tastes is boosting sales of high-end Chinese fragrance makers, threatening the dominance of entrenched foreign luxury brands. Read More
Luxury Brands: Don’t Forget About China’s Cultural Consumer
The rapidly evolving nature and global outlook of Chinese Cultural Consumers makes them difficult for luxury brands to identify and influence. Read More
Are NFT Collaborations a Boom or Bust For Luxury Brands?
Although it may seem as if luxury brands are new to the NFT gold rush, many have been eager to leverage the counterfeit-fighting aspect of the blockchain. Read More
Livestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China Read More
How China’s Broader Metaverse Strategy Will Change The Global Playing Field
Both the Chinese government and leading Chinese technology giants have been active in developing the country’s home-grown metaverse. Read More
