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China’s Latest Crackdown Could Spell Disaster For Luxury Brands in 2022
China’s latest crackdown on celebrities and fan culture has been a drawn-out process that began long before the arrest of megastar Kris Wu. Read More
Undercover Influencers Test the Patience of China’s Censors
While many Chinese KOLs are resisting the urge to show off, others are evading censors by shoehorning luxury items into seemingly unassuming content. Read More
Why China Could Become First in Secondhand Luxury
Secondhand luxury platforms that can persuade Chinese consumers to consign parts of their collections will secure a years-long stream of inventory. Read More
To Reach Chinese Big Spenders, Luxury Brands Should Open Their Vaults
Archive collections are becoming a popular way for brands to surprise and delight an easily bored, e-commerce reliant global consumer base. Read More
How to Avoid Missing Out on China’s Luxury Resale Boom
As more consumers find their wardrobes bursting with unused apparel and accessories, China is now a booming market for secondhand luxury goods. Read More
The “Cool Factor” Driving Secondhand Luxury Sales in China
The rise of dedicated interest-based platforms has given a millennial and Gen Z-palatable sheen to secondhand luxury in China. Read More
Why China’s Shopping Festivals and Holidays Are Key For Fragrance Brands
Holidays such as Qixi offer compelling opportunities for overseas fragrance brands to create special offerings for Chinese consumers. Read More
How To Sell Luxury Fragrances in China Today
Given budget discrepancies, points of entry into the China market will vary for high-end fragrance brands both large and small. Read More
What Do Chinese Cultural Consumers Want?
CCCs who spend on building their interest-based collections (including rare and hard-to-find items) are emerging as VIPs for top brands worldwide. Read More
Niche Fragrances Are Winning Over Young Chinese Consumers. What’s Their Secret?
The China market offers one of the world’s most compelling opportunities for any fragrance brand, but understanding market nuances is key. Read More
