report
Wrong Place, Wrong Time: Why Foreign Brands Can’t Prevent Controversy in China
Brand cancellations in China can be a case of making a perceived slight at a time of heightened national sensitivity around a specific hot-button issue. Read More
Key Takeaways From Jing Daily’s White Paper “The Future of Cross-Border E-Commerce in China”
Following a record year in 2020, consumers are making a significant percentage of their purchases via cross-border e-commerce. Read More
China’s Booming Fragrance Market Offers Plenty of Room For Newcomers
Low awareness of fragrance in China means challenges and opportunities for newcomers to establish a foothold in the fast-growing market. Read More
Do Chinese Consumers Want Hyper-Luxury or Hyped Luxury?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
Want to Sell Luxury Watches and Jewelry to China’s Gen Z? Sustainability Is Key.
Globally, Gen Z’s rising environmental consciousness leads it to ask more of brands than previous generations, even millennials. Read More
Could China’s COVID Surge Fuel a Secondhand Luxury Boom?
With China's retail market hit by COVID-19 lockdowns, the outlook for luxury brands for the remainder of 2022 is murky, to say the least. Read More
China’s Crackdown on Celebrity Culture is Just Getting Started
Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
China’s Cultural Consumer Is All About Instant (and Artistic) Gratification
Fueled by the need to attract young consumers, auction houses have been diversifying their businesses beyond public auctions and private sales. Read More
Luxury Brands Need a Proactive Plan to Navigate China’s Cancel Culture
China’s cancel culture stands out for its nationalistic and moralistic bent, with most “cancellations” reserved for brands that fail to toe the Party line. Read More
