report

Inside, we break down the major Chinese platforms, present luxury brand case studies, and analyze best practices for marketers looking to start livestreaming. Read More

The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More

China’s luxury goods market took its biggest leap forward in sales in six years. The brands that deliver on these key desires will help drive a boom in China’s luxury market in the coming year. Read More

A new Emerging Insider survey reveals how buying habits among China’s affluent are shaped by their embrace of individualism. Read More

A Sotheby's report reveals what factors are motivating new Chinese luxury consumers in the real estate market. Read More

Jing Daily x Carat's new mini report illustrates how luxury brands can better target their content to influence a major consumer base on WeChat. Read More

A report by MasterCard shows that Chinese travel will reach some 103.4 million overseas journeys by 2021, with a lot more room for growth. Read More

Sharable WeChat H5 campaigns are common among luxury brands, but Tencent's push for Moments ads means restrictions abound. Read More

If you're looking for more in-depth insights on how to engage consumers and make sales in a WeChat-dominated world, check out Jing Daily's report. Read More

Bain & Company's latest report on the global luxury industry finds that Chinese consumers for the first time saw a decrease in contribution to the international market. Read More