report
A tale of two cities: What divides middle-class consumer values in China?
Consumer behavior, life philosophy and values diverge between "emergent" and "traditional" Chinese cities, according to a new study by BCG. Read More
Bain & Co.: Premiumization, video and O2O shape China’s post-Covid shopping habits
From Douyin’s rise to greater health consciousness, here’s what brands should know about shifting Chinese consumer behavior in Q1 2023. Read More
Luxury and the Middle East: A Warming Relationship
Boasting one of the largest young populations in the world, the MENA luxury market could see a CAGR of 8.5 percent over the next five years. Read More
Learn How To Reach The Chinese Cultural Consumer Before It’s Too Late
Join Jing Daily for a conversation with Alibaba, Red Ant China, and Shxpir to discuss how brands can best reach the increasingly important CCC. Read More
‘Simplified Life’, Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023
Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment? Read More
How Does Sustainability Play Into Affluent Chinese Consumers’ Car Choices?
Despite concerns about a continued economic slowdown in mainland China, automobile ownership and demand remain steady among affluent Chinese consumers. Read More
Luxury Take Note: Chinese Cultural Consumers Want Creative Perks
One effective way that luxury brands have brought CCCs into the fold is by extending the same perks traditionally offered to their core VIP consumers. Read More
Why The Chinese Cultural Consumer Could Power A Luxury Resale Boom
Any aversion to secondhand luxury is fading fast among CCCs interested in collecting archive pieces and reducing their carbon footprint. Read More
Why Retailer-Led Brand Collaborations Are So Successful In China
In China, collaborations between brands and retailers have been on the rise over the past decade, led by local upstarts and established names alike. Read More
What Does China’s Cultural Consumer Really Want?
The Chinese Cultural Consumer's deep interest in art, culture, and collecting is largely unaffected by commercial considerations. Read More
