report
Next-Level Livestreaming: How Luxury Brands Can Profit From China’s Top E-Commerce Trend
Inside, we break down the major Chinese platforms, present luxury brand case studies, and analyze best practices for marketers looking to start livestreaming. Read More
Douyin Beauty Industry Report
The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More
China’s Wealthy Millennials Want “Newness” and “Speed:” Bain
China’s luxury goods market took its biggest leap forward in sales in six years. The brands that deliver on these key desires will help drive a boom in China’s luxury market in the coming year. Read More
How China’s Rich Use Mobile to Boost Their Individualism
A new Emerging Insider survey reveals how buying habits among China’s affluent are shaped by their embrace of individualism. Read More
What’s Driving China’s Emerging Luxury Homebuyers in 2017?
A Sotheby's report reveals what factors are motivating new Chinese luxury consumers in the real estate market. Read More
From ‘Bling Kings’ to ‘Aficionados’: Understanding China’s Mass Affluent Males
Jing Daily x Carat's new mini report illustrates how luxury brands can better target their content to influence a major consumer base on WeChat. Read More
Report: Number of Chinese Overseas Journeys to Increase by 50.5% in Five-Year Period
A report by MasterCard shows that Chinese travel will reach some 103.4 million overseas journeys by 2021, with a lot more room for growth. Read More
Rules of the Game: Here’s Why Some WeChat Interactive and Gamification Campaigns Might Soon Disappear
Sharable WeChat H5 campaigns are common among luxury brands, but Tencent's push for Moments ads means restrictions abound. Read More
Report: How Luxury Brands Can Win Over the Global Chinese Consumer on WeChat
If you're looking for more in-depth insights on how to engage consumers and make sales in a WeChat-dominated world, check out Jing Daily's report. Read More
Bain: Chinese Shoppers’ Share of Global Luxury Purchases Drops to 30%
Bain & Company's latest report on the global luxury industry finds that Chinese consumers for the first time saw a decrease in contribution to the international market. Read More
