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Chinese Designer Collaborations Are A Must For Global Brands
Recent years have seen a number of fashion brands tapping emerging and established Chinese designers for special collections or products. Read More
Want Your Brand Collaboration To Stand Out In China? Get Nostalgic.
One stand-out trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen Zers. Read More
Why Independent Chinese Designers Are So Hot On NFTs
Given the popularity of digital collectibles among China’s young consumers, collaborations can significantly increase their public profile. Read More
Can Foreign Brands Win Over The Chinese Market Without Local Involvement?
The collision of two foreign brands with a strong presence in China typically means that their collaborations perform well on the mainland. Read More
Are KOL Collaborations Still Important For Luxury Brands In China?
Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read More
Why Brands Need Pop-Ups More Than Ever In China
Over the past decade, pop-ups have progressed from a nice-to-have to a must for any brand or retailer invested in mainland China. Read More
Are Apologies Enough To Avoid Brand Scandals In China?
The sensitivities and particularities of the China market do not mean a global brand should simply lay low and keep its mouth shut to avoid controversy. Read More
China’s Verdict On Fashion Week Has Never Been More Important
The recent menswear season was a highly anticipated event, taking some of the biggest names in luxury to London, Florence, Milan, and Paris. Read More
Brand Scandals Are Inevitable in China, But ‘Cancellations’ Are Not
In the wake of the COVID-19 pandemic, multiple trends have converged to foster a uniquely nationalistic-tinged market environment in mainland China. Read More
How Can Luxury Brands Avoid Scandal in China?
A global brand should not keep its mouth shut to avoid controversy, nor should it compromise its foundational values to operate in mainland China. Read More
