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How Does Sustainability Play Into Affluent Chinese Consumers’ Car Choices?
Despite concerns about a continued economic slowdown in mainland China, automobile ownership and demand remain steady among affluent Chinese consumers. Read More
The Best Strategies To Tap China’s Luxury Resale Boom May Be The Simplest
A new generation of Chinese consumers has come of age in an era in which the presence of high-end boutiques could be taken for granted. Read More
5 Tips For KOL Collaborations In China
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
Struggling In The West, Livestreaming E-Commerce Is A Luxury Sales Driver In China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China. Read More
Brand Scandals Are Inevitable in China, But ‘Cancellations’ Are Not
In the wake of the COVID-19 pandemic, multiple trends have converged to foster a uniquely nationalistic-tinged market environment in mainland China. Read More
Brand Scandals Tend to Burn Out Quickly in China, Until They Don’t
Despite the intensity of China’s cancel culture, scandals tend to burn out quickly and “cancellations” rarely last more than a few weeks. Read More
Luxury Brands: Don’t Forget About China’s Cultural Consumer
The rapidly evolving nature and global outlook of Chinese Cultural Consumers makes them difficult for luxury brands to identify and influence. Read More
Why Collaboration in the Metaverse Could Define Luxury Marketing in 2022
Although it seems that luxury brands are new to NFTs, many have been eager to leverage the counterfeit-fighting aspects of the blockchain. Read More
Gen Z is the New Target For Hard Luxury in China
Whereas luxury was once about exclusivity and communicating wealth and status through the object itself, young luxury consumers are eager to share. Read More
