regulation
One Way To Avoid Scandals? China Lays Down Law For Celebrity Endorsements
With brands doing all they can to avoid celebrity scandals, China announces further regulations for endorsements. From socialism to due diligence, here’s what luxury needs to know when hiring VIPs. Read MoreChina’s Crackdown on Celebrity Culture is Just Getting Started
Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read MoreHow China’s Broader Metaverse Strategy Will Change The Global Playing Field
Both the Chinese government and leading Chinese technology giants have been active in developing the country’s home-grown metaverse. Read MoreChina’s Big Celebrity Crackdown Shows No Sign of Stopping. Is Luxury Ready?
Over the course of 2021, major global brands have found themselves embroiled in a complicated and contentious new era in China. Read MoreHow Hard Could China’s Tech Crackdown Hit Luxury in 2022?
Although luxury brands have so far been largely spared from recent crackdowns in China, the environment could become much more complex in 2022. Read MoreChina’s Latest Crackdown Could Spell Disaster For Luxury Brands in 2022
China’s latest crackdown on celebrities and fan culture has been a drawn-out process that began long before the arrest of megastar Kris Wu. Read MoreUndercover Influencers Test the Patience of China’s Censors
While many Chinese KOLs are resisting the urge to show off, others are evading censors by shoehorning luxury items into seemingly unassuming content. Read MoreWhy China’s War on Celebrities Could Actually Benefit Luxury Brands
New challenges faced by China’s celebrities and influencers are making it even harder for luxury brands to choose a representative for the market. Read MoreChina’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read MoreWill Luxury Brands Get Tangled Up in China’s Gaming Crackdown?
With every fast-rising trend in China, seasoned brands have become accustomed to the risk of government involvement at any time to impose new regulations. Read More