redbook

What should brands do to stand out in a marketplace crowded with influencers? Read More

Data intelligence firm Gartner L2 released a report on influencer marketing and the effectiveness of celebrity endorsements in China. Read More

Consumers are growing sick and tired of fake influencer marketing content on social media sites, an op-ed by Jiemian states. Read More

Here are eight tactics of influencer and KOLs marketing for luxury brands in China. Read More

While many luxury brands strive for fine-tuning digital communication to a young audience, some turn to improve innovation to become makers of "IT Style". Read More

As Chinese consumers are seeking a closer connection to brands, a growing number of smaller e-commerce platforms are joining Alibaba and JD.com in their push into omni-channel retail. Read More

BBC China reported luxury brands, Chanel and Prada, along with nine other international brands including H&M, Puma, and Fiat, continue to list Taiwan under the category of country or nation on their websites Read More

While international brands typically default to selling on Tmall or JD.com, there are more niche cross-border platforms with lower barriers to entry. Read More

China's Generation Z is remarkably different from the previous generation. These are the mistakes luxury marketers keep making when targeting this group. Read More

The social e-commerce platform has become the go-to resource for female consumers looking for product reviews and advice. Read More