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China’s New Health & Fitness Influencers Promote Body Positivity
Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read More
Taobao Adds New Feature That Includes Product Reviews from Redbook
E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More
China’s Influencer Fatigue is Real. What Should Brands Do?
What should brands do to stand out in a marketplace crowded with influencers? Read More
Influencer Marketing in 2018: What Luxury Brands in China Need to Know
Data intelligence firm Gartner L2 released a report on influencer marketing and the effectiveness of celebrity endorsements in China. Read More
Chinese Whispers: Are Consumers Tired of Inauthentic Influencer Marketing, and More
Consumers are growing sick and tired of fake influencer marketing content on social media sites, an op-ed by Jiemian states. Read More
8 KOL Tactics that Maximize Your China Marketing Campaigns
Here are eight tactics of influencer and KOLs marketing for luxury brands in China. Read More
Opinion: What It Takes To Create an “IT Style” for Chinese Millennials
While many luxury brands strive for fine-tuning digital communication to a young audience, some turn to improve innovation to become makers of "IT Style". Read More
The Future of Luxury: First Comes the App, Then Comes the Store
As Chinese consumers are seeking a closer connection to brands, a growing number of smaller e-commerce platforms are joining Alibaba and JD.com in their push into omni-channel retail. Read More
Chinese Whispers: Chanel and Prada List Taiwan as Separate Country, and More
BBC China reported luxury brands, Chanel and Prada, along with nine other international brands including H&M, Puma, and Fiat, continue to list Taiwan under the category of country or nation on their websites Read More
Four Cross-Border E-Commerce Platforms Just for Luxury Brands
While international brands typically default to selling on Tmall or JD.com, there are more niche cross-border platforms with lower barriers to entry. Read More
