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Tag

redbook

  • China’s New Health & Fitness Influencers Promote Body Positivity

    Jessica Rapp  |   Share
    Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read More
  • Taobao Adds New Feature That Includes Product Reviews from Redbook

    TechNode  |   Share
    E-commerce giant like Alibaba has realized that content is becoming king on China’s e-commerce platforms. Read More
  • China’s Influencer Fatigue is Real. What Should Brands Do?

    Charlie Gu  |   Share
    What should brands do to stand out in a marketplace crowded with influencers? Read More
  • Influencer Marketing in 2018: What Luxury Brands in China Need to Know

    Yiling Pan  |   Share
    Data intelligence firm Gartner L2 released a report on influencer marketing and the effectiveness of celebrity endorsements in China. Read More
  • Chinese Whispers: Are Consumers Tired of Inauthentic Influencer Marketing, and More

    Yiling Pan  |   Share
    Consumers are growing sick and tired of fake influencer marketing content on social media sites, an op-ed by Jiemian states. Read More
  • 8 KOL Tactics that Maximize Your China Marketing Campaigns

    Lauren Hallanan  |   Share
    Here are eight tactics of influencer and KOLs marketing for luxury brands in China. Read More
  • Opinion: What It Takes To Create an “IT Style” for Chinese Millennials

    Jiaqi Luo  |   Share
    While many luxury brands strive for fine-tuning digital communication to a young audience, some turn to improve innovation to become makers of "IT Style". Read More
  • Retail

    The Future of Luxury: First Comes the App, Then Comes the Store

    Lauren Hallanan  |   Share
    As Chinese consumers are seeking a closer connection to brands, a growing number of smaller e-commerce platforms are joining Alibaba and JD.com in their push into omni-channel retail. Read More
  • Chinese Whispers: Chanel and Prada List Taiwan as Separate Country, and More

    Yiling Pan  |   Share
    BBC China reported luxury brands, Chanel and Prada, along with nine other international brands including H&M, Puma, and Fiat, continue to list Taiwan under the category of country or nation… Read More
  • Four Cross-Border E-Commerce Platforms Just for Luxury Brands

    Lauren Hallanan  |   Share
    While international brands typically default to selling on Tmall or JD.com, there are more niche cross-border platforms with lower barriers to entry. Read More
12NEXT

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 06/29/2022

Index LevelDaily Change% Change
229.47-$3.66-1.57%
LVMHKeringRichemont
-$1.34-$0.61-$0.07
View Index

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