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The Top 5 Gen-Z Trends Of 2020
From the controversial Mengmei Style to the unpredictable anti-KOL Guo Laoshi, Jing Daily highlights China’s top five Gen-Z trends of 2020. Read More
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
Why The Chinese Gen-Z Demand For Local Brands Is Growing
A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More
Can Bilibili Keep Winning the Online Video Arena?
The Chinese entertainment giant and video-sharing platform Bilibili recorded both a 70-percent revenue increase and a strong user retention rate for Q2. Read More
What Brands Should Know About Little Red Book’s New Live-Streaming Feature
Live-streaming has officially arrived in China, but that doesn't mean it will be an immediate boon for every Chinese platform. Read More
The Growing Influence of Little Red Book
Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More
Pop Idol Alliances Key for Beauty Engagement in China: Gartner L2
According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More
Going Deeper than the Buzz: Share the Best Lifestyles on RED
RED, or Little Red Book aims to shape itself to a “book” where everyone can write and read the world’s best lifestyles at their fingertips. Read More
Chinese Millennial Skincare Gets a Black Tech Makeover
Chinese millennials are turning to a mysterious and futuristic science to transform their appearance that’s known cryptically as "Black tech". Read More
Gucci? Montblanc? What Luxury House is Winning China’s Digital Game?
Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More
