red envelope
Why Luxury Loves Virtual Red Envelopes
Luxury brands continue to celebrate Chinese New Year by making the Chinese tradition of gifting red envelopes even more fun and exciting. Read More
Chinese Whispers: Luxury Red Envelopes for Year of the Pig, and More
Many influencers and VIP consumers who received red envelopes from luxury brands shared them on social media, sparking a lot of online discussions. Read More
Anna Sui Launches McLuxury Red Envelopes for Chinese Abroad
The collaboration is a peculiar one. Why is a high-end fashion label collaborating with a brand whose main message is value? Read More
WeChat’s Chinese New Year Cash-Giving Game Draws Users To Payment Service
A new viral Chinese New Year "red envelope" game by the mobile messaging service is gaining major attention for its new payment system. Read More
Chinese New Year ‘Red Envelopes’ Get Luxe-Label Treatment
Brands such as Céline, Gucci, and Fendi are "becoming more Eastern" by designing traditional gift envelopes for Chinese New Year. Read More
Burberry Jumps On Chinese New Year Bandwagon
Following just about every other luxury brand in releasing special Chinese New Year editions, Burberry recently rolled out a campaign aimed at getting Chinese customers to part with additional cash… Read More
