rebranding
Swarovski’s Brand Refresh: China-Facing or China-Inspired?
The bold, colorful nature of the Swarovski refresh will appeal to China's Gen Z consumers — and what work for them proves to work globally. Read More
From Mundane To Must-Have: Retro Sneaker Brand Huili To Re-Debut In Hangzhou
Following the success of Feiyue in overseas markets and among some of Hong Kong and mainland China's hipper crowds, the domestic Chinese sneaker brand Huili ("Warrior") is set to relaunch… Read More
