rebecca minkoff
The Secret to Fashion Blogger Becky Li’s Magical Ability to Sell
In a recent interview during New York Fashion Week, top Chinese fashion blogger Becky Li reveals the truth behind her massive selling power. Read More
Exclusive: WeChat Goddess Becky Li Tells Us Why Chinese Girls Love MINI
Top Chinese fashion blogger Becky Li, aka the 'BuyBuyBuy' Goddess, talks with us about her latest collaboration with automaker MINI. Read More
Gucci’s Pitti Palace Show Sees More Chinese Fashion Bloggers Than Celebrities
Italian luxury label Gucci invited more Chinese fashion bloggers than celebrities to its 2018 Cruise Collection show at the historic Pitti Palace. Read More
Why Bigger Isn’t Always Better for China’s Overcrowded KOL Market
A recent report by digital intelligence company L2 explores the booming KOL economy in China and offers tips for luxury brands. Read More
Emporio Armani Banks On Watches And Jewelry Rebound In China
Following the grand opening of its first Hong Kong flagship exclusively for watches and jewelry in February, Giorgio Armani diffusion line Emporio Armani is setting its eyes on the Mainland. Read More
Rebecca Minkoff Boosted By Chinese Fashionistas…In Tokyo
American designer Rebecca Minkoff certainly knows where the balance of power lies in the global luxury market. Read More
