reality shows
Can Fashion Brands Find Their Groove in China’s Street Dance Scene?
China’s biggest dance show, Street Dance of China, is winning more fans in its fourth season. Could this become luxury fashion’s new battleground? Read More
Contemporary Femininity: What Luxury Brands Can Learn from China’s Megahit Reality Show 101
As reality show 101 demonstrates, in China’s evolving feminist culture, a variety of different women are now being idolized by young consumers. Read More
In China, A New Demand for Feminist Ads
New role models and feminist movements have popped up in advertising, giving the world a fresher look at evolving gender roles in China. Read More
