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Je T’aime: ‘French Girl Style’ Wins Hearts In China
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What’s next? Read More
The 2 Things Western Luxury Brands Must Have To Compete With Taobao
Unfortunately for niche brands, many of China’s luxury consumers turned to Taobao for their non-essential fashion needs after the COVID-19 virus hit. Read More
How Niche Western Brands are Accidentally Gaining China Market Share
While Western brands are spending serious dollars to gain exposure in China, how are niche brands accidentally gaining a foothold in this lucrative market? Read More
