ray-ban
Ray-Ban Looks To China’s Eyewear Market With New Ambassador
Ray-Ban has appointed Gen Z singer Liu Yuxin as its China ambassador. Will this bet on a young celebrity help it capture local eyewear shoppers? Read MoreChina: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Ray-Ban, Audi, L’Oreal, Blancpain, and BMW. Read MoreLouis Vuitton Luggage And Gucci Sunglasses Top Chinese Globetrotters’ Most Desired Travel Items
A new survey by TripAdvisor asks the world's highest-spending group of tourists which brands they want to take with them while jet-setting across the world. Read More