rap of china
Could Streetwear Be a Global Gateway for Chinese Brands?
The gray area between sportswear and streetwear is where Chinese brands might see the greatest potential to capture global interest. Read More
Loewe’s Content-Commerce Approach is the Winning Luxury Strategy for the 2020s
Spanish luxury brand Loewe proves that it is possible to build a strong consumer base through a strong content-commerce-based strategy in China. Read More
What is Driving Demand for the Sports & Fashion Combo in China?
As China wakes up to a healthier lifestyle, young Chinese consumers and KOLs are driving up the demand for new luxury fashion and sportswear combos. Read More
Who am I?: Inside the Mind of China’s 20-Something Luxury Shopper
Here are seven Internet buzzwords that can help you to navigate that country’s massive and ever-evolving youth consumption culture. Read More
The Booming Male KOL Market on Little Red Book
Persuasive tips with direct-buy buttons trigger male consumers to make fast but informed buying decisions on China's social commerce app Redbook. Read More
Chinese Whispers: Red Streetwear, Anti-daigou initiatives, and the Rise of Multi-brand Stores
In this edition of Chinese Whispers, we share the biggest stories from Chinese news media published from April 2-6, 2018. Read More
