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Luxury In The US Suffering Without Chinese Students
Trump’s policies and COVID-19 have pushed Chinese students to pursue advanced degrees outside the US, which is hurting the country’s luxury market. Read More
Here Is The Only Good Pricing Strategy For Luxury Brands
Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Read More
Ralph Lauren Expects Mainland China Growth Back to Positive in Q2
Ralph Lauren’s Asia market suffered a 22% fall in Q4, the largest of all markets, but both the company and analysts are excited about its recovery. Read More
The Pros And Cons Of Flash Sales In China
While flash sales aren’t a new concept, luxury brands would be wise to explore the different ways they could utilize them in a post-COVID-19 world. Read More
Rebound Strategies for US Luxury Brands
COVID-19 has hit US luxury brands hard, but the resulting disruptions and lengthy economic hardships need a novel rebound strategy. Read More
Can American Retailers Survive in China with Tensions Rising?
As younger Chinese consumers turn increasingly nationalistic, the American business community fears that this newfound patriotism could be weaponized. Read More
How Will Chinese Luxury Shoppers React to Price Increases?
As the gap narrows between international and mainland China pricing, more and more Western luxury brands are increasing their prices there. Read More
Key Takeaways from WWD Apparel + Retail CEO Summit 2019
Topics ranged from disruptive business models and new leadership imprints to discussions on emerging markets and new generations. Read More
Luxury Brands Gear Up For a Tough Year Ahead in China
China’s Q3 economic results showed that growth had dropped to its lowest level in almost 30 years. What impact will this have on luxury brands in 2020? Read More
The Art of Luxury Brand Licensing
Licensing, along with the newer and popular practice of collaborating with artists and celebrities, has had a significant impact on the luxury sector. Read More
