ralph lauren
Ralph Lauren, Burberry Stay Optimistic Despite China Setbacks
Although China lockdowns weighed heavily on Q4 results, luxury brands are hopeful their ongoing strategies will deliver strong growth in the medium term. Read MoreAre Chinese Middle-Aged Men Luxury’s Next Big Spenders?
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Read MoreWill an Elevated Ralph Lauren Resonate in China?
After years of falling revenue, Ralph Lauren is doubling down on its luxury positioning. But is it too late to change its perception in China? Read MoreWhat Price Will Luxury Pay for Biden’s Olympic Boycott?
Biden announced a diplomatic boycott of the 2022 Beijing Winter Olympics, and China promised to retaliate. Could this squabble affect US luxury brands? Read MoreIntroducing Omicron, Global Luxury’s Latest Enemy
Omicron, the new and highly mutated COVID-19 variant, is the latest in a series of concerns for global luxury brands in China. How is it likely to affect 2022 and… Read MoreIs Luxury Rental A Boom or Bust Economy in China?
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Read More6 Reasons Experiential Luxury Will Redefine the Chinese Market
During the pandemic, the value of experiential luxury plummeted by an unprecedented 50 percent in 2020 versus 2019. Now, it’s back with a bang. Read MoreRalph Lauren Soars As China Leads Asian Growth
The first of Ralph Lauren’s digitally-driven ‘emblematic’ retail concepts arrived in Beijing, with one in Shanghai to follow in a matter of weeks. Read MoreLuxury’s Post-Pandemic Playbook
When brands want growth, they are tempted to expand distribution and promote items. But a better idea is to follow the post-pandemic luxury playbook. Read MorePrada Leveraged China First Strategy To Drop Its Next “IT” Bag
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Prada, Cartier, and Ralph Lauren. Read More