ralph lauren
Luxury’s Post-Pandemic Playbook
When brands want growth, they are tempted to expand distribution and promote items. But a better idea is to follow the post-pandemic luxury playbook. Read More
Prada Leveraged China First Strategy To Drop Its Next “IT” Bag
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Prada, Cartier, and Ralph Lauren. Read More
6 Ways JD Luxury Attracted Record Sales At Singles’ Day
JD Luxury benefited from pent-up, post-COVID-19 demand, and it saw Single’s Day sales jump by 138 percent, year-on-year, but how did they do it? Read More
Biden Wins Presidency. What’s Next For Luxury and China?
Joe Biden has secured enough votes to become the 46th president of the United States. What's next for luxury and US-China relations? Read More
Second-Quarter Loss Prompts Changes At Ralph Lauren
Ralph Lauren reported a fiscal second-quarter loss of $39.1 million — a sizable drop from the second-quarter profit it made one year earlier. Read More
Luxury In The US Suffering Without Chinese Students
Trump’s policies and COVID-19 have pushed Chinese students to pursue advanced degrees outside the US, which is hurting the country’s luxury market. Read More
Here Is The Only Good Pricing Strategy For Luxury Brands
Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Read More
Ralph Lauren Expects Mainland China Growth Back to Positive in Q2
Ralph Lauren’s Asia market suffered a 22% fall in Q4, the largest of all markets, but both the company and analysts are excited about its recovery. Read More
The Pros And Cons Of Flash Sales In China
While flash sales aren’t a new concept, luxury brands would be wise to explore the different ways they could utilize them in a post-COVID-19 world. Read More
Rebound Strategies for US Luxury Brands
COVID-19 has hit US luxury brands hard, but the resulting disruptions and lengthy economic hardships need a novel rebound strategy. Read More
