rado

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Rado, Boucheron, Michael Kors, Jaguar, and Olay. Read More

A roundup of ongoing campaigns in China through January 31, featuring Jaguar, Gucci, Rado, Tommy Hilfiger, and DKNY. Read More

A roundup of new and ongoing campaigns in China through September 15, featuring Femina, Chow Tai Fook, Rado, Sephora, Nickel, Audi, and L’Oreal. Read More

At the opening of the new Rado flagship in Beijing, China VP Michael Wan said a sea-change has occurred in the China watch market over the past 20 years, as the spending power of younger consumers between the ages of 25-35 has surged. Read More

A quick look at the history books indicates that China's interest in timepieces stretches back to its imperial past, when Jesuit missionary Matteo Ricci first dazzled Ming Dynasty emperor Wanli with European clocks in the late 16th century. Read More

For decades, the wristwatch has held particular value in China. First, in the first 30 years after the revolution as a sort of "pragmatic luxury," then, since 1979, as a "true luxury." Read More