QVC
Why Livestreaming May Not Be For Every Luxury Brand
E-commerce livestreaming has attracted enormous buzz for its potential to drive sales in the current environment as well as in the post-coronavirus future. Read More
E-commerce in 2019: Year of The Livestreamer
Live-stream e-commerce saw 71.2% year over year growth this year. Brands should consider the most appropriate platform depending on their product category. Read More
Livestream Goldmine: Kim Kardashian Meets Chinese Top Livestreamer Viya
All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More
