Qumin
How Can We Define The Chinese Cultural Consumer In 2023?
Attributing specific characteristics by age group is too reductive in China, as CCCs span both Gen Z and millennials as well as older individuals. Read More
Should Luxury Follow Bottega Veneta’s Anti-Social Strategy?
Bottega Veneta’s floral-beaded and cord jewelry have sparked strong social media discussion. Read More
For China’s Ultra Elite, Personal Growth is the New Luxury
A new HSBC Jade report suggests high-net-worth Chinese consumers say personal growth is more important than luxury products. Read More
Born Into Accelerated History, Chinese Millennials Crave Constant Change — Qumin CEO
Digital marketing agency Qumin finds Chinese millennials so ill-understood that they set up a livestream with some of them at the Millennial 20/20 Summit in London. We spoke to CEO… Read More
