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Why Digital Wallets Aid Luxury Sales
Beyond urban, high-net-worth Chinese, heritage brands have not grasped the importance of mobile wallets for the rest of China. Read More
Banking on Lunar New Year Travelers, Harrods Launches WeChat Pay
In the same month as they launched WeChat Pay, Harrods also introduced Alipay Instant VAT refunds to further win over Chinese travelers. Read More
Why the Chinese Market is Finally Right for InStyle China, According to Editor-in-Chief Jerri Ng
We spoke to Jerri Ng, editor-in-chief of the China edition of Time Inc.-owned InStyle magazine to see how she plans to run the publication in the digital era. Read More
5 Ways Mini Programs Will Reshape Luxury Retailing in China
Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More
How Luxury Fashion Brands in China Use WeChat in 2017
Digital Luxury Group analysed the activities of 25 luxury fashion brands that use WeChat to uncover what the roadmap for future development looks like. Read More
Worried About Fake Wine In China? There’s An App For That.
A rampant fake wine epidemic in China has prompted Australian entrepreneurs to come up with an app to help the country's drinkers know that they're really getting what they paid… Read More
Martell’s Savvy WeChat Campaign Engages China’s Frequent Flyers
In an innovative use of the O2O marketing model, a China campaign by Martell Noblige Cognac used a famous photographer and an offline marketing platform to attract engaged followers on… Read More
Lacoste Fêtes Beijing VIPs With Upscale Birthday Bash
A green crocodile skin Hermès bag and silver Christofle golf club were just a few of the luxe gifts featured at the French brand's 80th anniversary party in Beijing. Read More
