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Tag

qixi

  • Marketing

    Qixi, ‘China’s Valentine’s Day,’ is here: Which luxury campaigns are pulling at our heartstrings?

    Amy Fabris-Shi  |   Share
    Luxury brands are courting Chinese consumers this Qixi Festival with poetic and culturally-specific campaigns. Here are our top picks.  Read More
  • Fashion

    Gucci celebrates China’s Qixi festival with new flagship on JD.com

    Lisa Nan  |   Share
    Gucci is launching an online flagship store on JD.com to upgrade its digital presence. The store integrates AR, VR, 3D solutions, and White Glove delivery services. Read More
  • Marketing

    Chanel, Loewe, Rimowa, and Tiffany reinvent romance for China’s Qixi festival

    Lisa Nan  |   Share
    Reinterpreting Chinese mythology, using real-life couples, and launching limited edition products have become luxury brands' winning formula for China's Qixi Festival. Read More
  • Fashion

    Can Marine Serre Bring Upcycling To China?

    Gemma A. Williams  |   Share
    Since creating her brand six years ago, Marine Serre’s vision has never wavered. As the brand launches its China website, how will it fare on the mainland? Read More
  • Marketing

    JD.Com Plays Matchmaker For Luxury Brands On Chinese Valentine’s Day

    Adina-Laura Achim  |   Share
    JD.com employed advanced marketing tactics to ensure business success and profits for luxury brands during the Qixi Festival. Read More
  • Marketing

    4 Luxury Qixi Campaigns Capturing Hearts In China

    Wenzhuo Wu  |   Share
    This year’s Qixi Festival will be the first V-day celebration since retail shutdowns in the second quarter. How are luxury brands courting Chinese shoppers? Read More
  • Consumer Insights

    Why China’s Shopping Festivals and Holidays Are Key For Fragrance Brands

    Jing Daily  |   Share
    Holidays such as Qixi offer compelling opportunities for overseas fragrance brands to create special offerings for Chinese consumers. Read More
  • Marketing

    8 Luxury Brands That Won Over Qixi Festival Shoppers

    Wenzhuo Wu  |   Share
    Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
  • Earnings Brief

    Prada Sales Boom as China Continues to Splurge

    Julienna Law  |   Share
    Not one to fall behind, Prada continues the trend of luxury comebacks this week, with retail sales in H1 2021 beating pre-pandemic figures. Read More
  • Fashion

    Labelhood Celebrates Qixi via the Romance of China’s Past

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 09/22/2023

Index LevelDaily Change% Change
257.37+$1.270.5%
LVMHKeringRichemont
-$3.63-$2.31-$0.41
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