qixi

Chaumet, the French jewelry company, hopes to connect with a younger Chinese consumer by working with Liu Yifei, who’s staring in Disney's Mulan. Read More

It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More

Michael Kors is making a stride in China, as Capri Holdings is looking to grow the Kors Asian business to $1 billion in the next few years. Read More

A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More

The spirit of Halloween will once again sweep through the US in late October, but in China, the holiday has been slow to catch on. Read More

New York Fashion Week saw Michael Kors take its outreach efforts with overseas Chinese shoppers to a whole new level, with visible success. Read More

Lipstick and fashion accessories were a hit this year on Chinese Valentine's Day as many luxury brands got creative with their campaigns. Read More

The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More

Valentine's Day may be on February 14, but it's only one of two love holidays luxury brands are able to celebrate in China. Read More

Brands are going all out to market their goods for the Qixi Festival on August 13, and unwittingly choosing sides in a raging cultural debate as they do so. Read More