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Tag

qixi

  • Fashion

    Can Marine Serre Bring Upcycling To China?

    Gemma A. Williams  |   Share
    Since creating her brand six years ago, Marine Serre’s vision has never wavered. As the brand launches its China website, how will it fare on the mainland? Read More
  • Marketing

    JD.Com Plays Matchmaker For Luxury Brands On Chinese Valentine’s Day

    Adina-Laura Achim  |   Share
    JD.com employed advanced marketing tactics to ensure business success and profits for luxury brands during the Qixi Festival. Read More
  • Marketing

    4 Luxury Qixi Campaigns Capturing Hearts In China

    Wenzhuo Wu  |   Share
    This year’s Qixi Festival will be the first V-day celebration since retail shutdowns in the second quarter. How are luxury brands courting Chinese shoppers? Read More
  • Consumer Insights

    Why China’s Shopping Festivals and Holidays Are Key For Fragrance Brands

    Jing Daily  |   Share
    Holidays such as Qixi offer compelling opportunities for overseas fragrance brands to create special offerings for Chinese consumers. Read More
  • Marketing

    8 Luxury Brands That Won Over Qixi Festival Shoppers

    Wenzhuo Wu  |   Share
    Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
  • Earnings Brief

    Prada Sales Boom as China Continues to Splurge

    Julienna Law  |   Share
    Not one to fall behind, Prada continues the trend of luxury comebacks this week, with retail sales in H1 2021 beating pre-pandemic figures. Read More
  • Fashion

    Labelhood Celebrates Qixi via the Romance of China’s Past

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • Retail

    5 Tips For Launching Successful Popups In China

    Wenzhuo Wu  |   Share
    International luxury players must communicate their brand values through dynamic scenarios now that their rivalry with domestic luxury retail has escalated. Read More
  • Marketing

    These Western Brands Are Winning China’s Local Markets

    Adina-Laura Achim  |   Share
    These global brands have built outstanding localization strategies in China by tailoring content to their regional consumers. Read More
  • Content Commerce

    Cartier’s Content-Commerce Prowess Attracts a New Generation of Consumers in China

    Avery Booker  |   Share
    Nearly 30 years after entering the mainland Chinese market, Cartier has been an unlikely fast mover in adopting a comprehensive digital-first marketing strategy, helping the storied brand reach a new generation… Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 01/27/2023

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283.97+$0.840.3%
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