qixi
Can Marine Serre Bring Upcycling To China?
Since creating her brand six years ago, Marine Serre’s vision has never wavered. As the brand launches its China website, how will it fare on the mainland? Read More
JD.Com Plays Matchmaker For Luxury Brands On Chinese Valentine’s Day
JD.com employed advanced marketing tactics to ensure business success and profits for luxury brands during the Qixi Festival. Read More
4 Luxury Qixi Campaigns Capturing Hearts In China
This year’s Qixi Festival will be the first V-day celebration since retail shutdowns in the second quarter. How are luxury brands courting Chinese shoppers? Read More
Why China’s Shopping Festivals and Holidays Are Key For Fragrance Brands
Holidays such as Qixi offer compelling opportunities for overseas fragrance brands to create special offerings for Chinese consumers. Read More
8 Luxury Brands That Won Over Qixi Festival Shoppers
Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
Prada Sales Boom as China Continues to Splurge
Not one to fall behind, Prada continues the trend of luxury comebacks this week, with retail sales in H1 2021 beating pre-pandemic figures. Read More
Labelhood Celebrates Qixi via the Romance of China’s Past
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
5 Tips For Launching Successful Popups In China
International luxury players must communicate their brand values through dynamic scenarios now that their rivalry with domestic luxury retail has escalated. Read More
These Western Brands Are Winning China’s Local Markets
These global brands have built outstanding localization strategies in China by tailoring content to their regional consumers. Read More
Cartier’s Content-Commerce Prowess Attracts a New Generation of Consumers in China
Nearly 30 years after entering the mainland Chinese market, Cartier has been an unlikely fast mover in adopting a comprehensive digital-first marketing strategy, helping the storied brand reach a new generation… Read More
