qixi
Luxury Brands Bet on White Valentine’s Day to Boost Men’s Product Sales
A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More
Is Halloween a Missed Opportunity for Luxury Brands in China?
The spirit of Halloween will once again sweep through the US in late October, but in China, the holiday has been slow to catch on. Read More
How Michael Kors Learned to Speak Chinese—And Sparked NYFW Sales
New York Fashion Week saw Michael Kors take its outreach efforts with overseas Chinese shoppers to a whole new level, with visible success. Read More
Luxury Brands See Online Frenzy for Chinese Valentine’s Day
Lipstick and fashion accessories were a hit this year on Chinese Valentine's Day as many luxury brands got creative with their campaigns. Read More
WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign
The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More
China’s (Second) Valentine’s Day Feels The Love From Luxury Marketers
Valentine's Day may be on February 14, but it's only one of two love holidays luxury brands are able to celebrate in China. Read More
Marketers Offer Tradition With A Twist On ‘Chinese Valentine’s Day’
Brands are going all out to market their goods for the Qixi Festival on August 13, and unwittingly choosing sides in a raging cultural debate as they do so. Read More
