qixi
Qixi, ‘China’s Valentine’s Day,’ is here: Which luxury campaigns are pulling at our heartstrings?
Luxury brands are courting Chinese consumers this Qixi Festival with poetic and culturally-specific campaigns. Here are our top picks. Read More
Gucci celebrates China’s Qixi festival with new flagship on JD.com
Gucci is launching an online flagship store on JD.com to upgrade its digital presence. The store integrates AR, VR, 3D solutions, and White Glove delivery services. Read More
Chanel, Loewe, Rimowa, and Tiffany reinvent romance for China’s Qixi festival
Reinterpreting Chinese mythology, using real-life couples, and launching limited edition products have become luxury brands' winning formula for China's Qixi Festival. Read More
Can Marine Serre Bring Upcycling To China?
Since creating her brand six years ago, Marine Serre’s vision has never wavered. As the brand launches its China website, how will it fare on the mainland? Read More
JD.Com Plays Matchmaker For Luxury Brands On Chinese Valentine’s Day
JD.com employed advanced marketing tactics to ensure business success and profits for luxury brands during the Qixi Festival. Read More
4 Luxury Qixi Campaigns Capturing Hearts In China
This year’s Qixi Festival will be the first V-day celebration since retail shutdowns in the second quarter. How are luxury brands courting Chinese shoppers? Read More
Why China’s Shopping Festivals and Holidays Are Key For Fragrance Brands
Holidays such as Qixi offer compelling opportunities for overseas fragrance brands to create special offerings for Chinese consumers. Read More
8 Luxury Brands That Won Over Qixi Festival Shoppers
Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
Prada Sales Boom as China Continues to Splurge
Not one to fall behind, Prada continues the trend of luxury comebacks this week, with retail sales in H1 2021 beating pre-pandemic figures. Read More
Labelhood Celebrates Qixi via the Romance of China’s Past
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
