Qixi Valentine’s Day
From Tom Ford To Loewe, China’s Week In Social
The Social Edition is our weekly deep dives series which analyzes luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
Wake Up and Smell the Coffee. Beauty Certainly Has
With the increading popularity of coffee in China, local coffee chain brands have become ideal partners for beauty retailers. Read More
Here’s How Luxury Brands Keep Their Loyal Chinese Customers Buying
Every luxury company looks for innovative ways to earn repeat business, but in the digital age, customer loyalty retention has been hard to come by. Read More
Will Luxury Brands Follow Dior’s Digital Approach This Singles’ Day?
Dior's first-ever Singles’ Day limited series will be available on the brand’s official WeChat boutique and website. Will other luxury players follow suit? Read More
