qixi festival
What Brands Have Perfected Digital Storytelling In China?
72 percent of consumers will only engage with personalized marketing messages, but creating personalized digital content that connects with users is tricky. Read More
Louis Vuitton’s Top Flagship In China Wins Record-Breaking Sales
Thanks to its popular Shanghai show, the Qixi festival, and local spending, Louis Vuitton’s Shanghai flagship store might have broken a monthly sales record. Read More
When Controversy Hits in China, Luxury Brands Bank on Short Attention Spans
Some global luxury brands have created marketing campaigns that have offend the sensibilities of Chinese netizens. What lessons can be learned? Read More
Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion
Alimama, Alibaba’s marketing, technology, and big-data platform, just released an insight report profiling fashion trends and consumer behaviors in China. Read More
Luxury Brand Rivalries Heat Up During Chinese Valentine’s Day
This year’s Chinese Valentine’s Day has become a peak selling moment as luxury brands look to leverage the rapid recovery of China’s market. Read More
Five Luxury Brands That Are Winning 520 Day In China
To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More
China’s Consumers Want ‘Lucky Luxury’
When Chinese consumers look for new, transformative luxury products, aside from aesthetics and quality, they search for the metaphor behind an object—Yù Yì. Read More
Michael Kors Triples Down on China
Michael Kors is making a stride in China, as Capri Holdings is looking to grow the Kors Asian business to $1 billion in the next few years. Read More
What’s Love Got to Do With it? The Chinese Holidays Brands Really Need to Know About!
In China, what began as innocent gestures of love has now been transformed into massive shopping festivals throughout the year. Read More
Jing Picks: Shang Xia “Dragon Pearl” For Chinese Valentine’s Day
to commemorate the Qixi Festival, Chinese Valentine's Day, Shang Xia has created a special gold "Dragon Pearl" necklace embedded with 191 diamonds. Read More
