qixi festival
Takeaways From Jing Daily’s Webinar “The Future of C-Beauty: Cosmetics, Gen Z and Influence”
Our recent webinar on the future of C-Beauty was packed with innovative case studies and best practices to appeal to Chinese consumers. Read More
Florasis Premieres New Animation for Chinese Valentine’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Louis Vuitton Releases Digital Game for Founder’s 200th Birthday
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
What Brands Have Perfected Digital Storytelling In China?
72 percent of consumers will only engage with personalized marketing messages, but creating personalized digital content that connects with users is tricky. Read More
Louis Vuitton’s Top Flagship In China Wins Record-Breaking Sales
Thanks to its popular Shanghai show, the Qixi festival, and local spending, Louis Vuitton’s Shanghai flagship store might have broken a monthly sales record. Read More
When Controversy Hits in China, Luxury Brands Bank on Short Attention Spans
Some global luxury brands have created marketing campaigns that have offend the sensibilities of Chinese netizens. What lessons can be learned? Read More
Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion
Alimama, Alibaba’s marketing, technology, and big-data platform, just released an insight report profiling fashion trends and consumer behaviors in China. Read More
Luxury Brand Rivalries Heat Up During Chinese Valentine’s Day
This year’s Chinese Valentine’s Day has become a peak selling moment as luxury brands look to leverage the rapid recovery of China’s market. Read More
Five Luxury Brands That Are Winning 520 Day In China
To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More
China’s Consumers Want ‘Lucky Luxury’
When Chinese consumers look for new, transformative luxury products, aside from aesthetics and quality, they search for the metaphor behind an object—Yù Yì. Read More
