Qi Wei
Why Loewe’s Dedication To Craft Pays Off In China
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Balenciaga, Nike, and Loewe. Read MoreThe Live-Stream “Incident” that Rocked China’s KOL Market
KOLs are making a killing in China by promoting all kinds of brands, but they should be careful about testing what they promote before live-streaming it. Read MoreAt LFW, Which Brands Resonated With China’s Millennials?
Fashion week presents an opportunity for brands to connect with Chinese audiences. In London, some brands excelled while others missed the mark. Read More