qeelin
Are Chinese Millennials Bored of Celebrity Brand Ambassadors?
At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More
84 Percent Of Chinese Luxury Consumers Have High Hopes For Made-In-China Chic
While European brands dominate China's luxury market, many Chinese consumers have faith that homegrown labels will catch up in the coming years. Read More
How China Can Build Up Its Homegrown Luxury Brands
"We need to find out what we want to do with luxury, and not copy what other countries are doing with it," says a Chinese luxury researcher in a recent… Read More
What Makes Online Luxury Video Campaigns Go Viral In China?
In a new interview, marketing expert Laurence Lim-Dally discusses the strategies behind video campaigns by Qeelin and Johnnie Walker in China. Read More
PPR To Acquire Qeelin: What Could It Mean For Chinese Luxury?
In the hopes of increasing its already significant footprint in the mainland China market, this weekend the French luxury giant PPR announced plans to acquire the Hong Kong-based French-Chinese jewelry… Read More-
Jeweler Qeelin’s XiXi Collection Celebrates Traditional Lion Dance
The French-Chinese fine jewelry house Qeelin's new XiXi collection celebrates the central role played by the lion in Chinese culture. Read More 
Jing Picks: French-Chinese Jeweler Qeelin’s “Bao Ping” Collection
We've long been fans of the French-Chinese fine jewelry house Qeelin, which has, since 2004, positioned itself as one of China's most promising high-end brands. Read More-
Are Westerners Ready To Accept A “Made In China” Luxury Brand? (Video)
Though foreign brands have dominated the China luxury market since its first stirrings in the early 1980s, in recent years domestic brands have appeared on the scene, intent on leveraging… Read More -
How Far Off Are Local Chinese Luxury Brands?
Following the release of the Chinese government's 12th five-year plan, we've seen a significant rise in the number of Chinese-language articles asking: just how far off are actual home-grown Chinese… Read More -
China’s Luxury Legacy: Seven Traditional Jewelry Techniques We Might See Again
Despite the obsession with imported brands that remains among most of China's luxury shoppers, some domestic brands are starting to realize that a market for modern designs that incorporate traditional… Read More
