qeelin
Tmall’s Foray Into Adaptive Fashion
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Brands Can Sparkle in China’s $100 Billion Jewelry Market
Global brands have only scratched the surface of China’s vast jewelry market. But can they learn from savvy domestic players and dazzle local audiences? Read More
Gucci Leads Kering’s Growth Once Again
After staining Kering’s scorecard in 2020, Gucci has managed to reclaim its star status this quarter, surging 25 percent in revenues. Read More
Kering’s Earnings Weren’t All Gucci For 2020
While Bottega Veneta sparkled, Kering’s other brands suffered losses as the luxury conglomerate endured the ramifications of the COVID-19 pandemic. Read More
Why Qeelin x Mr. Bags’ Bracelet Collab Sold Out In 1 Second
By flexing its cultural advantage as a Chinese luxury brand, Qeelin sold out 100 sets of its Mr. Bags jewelry collaboration in one second. Read More
How Chinese Luxury Jewelry Qeelin Grew During COVID-19
Jing Daily talks with Dennis Chan, the co-founder and creative director of Qeelin, about his customer base and being ‘quintessentially Chinese.’ Read More
Chinese Whispers: SKP is Looking to Venture into Chengdu, and More
Chengdu Transportation Investment Group Co., Ltd. revealed that it is about to introduce the Beijing SKP project to Chengdu. Read More
Kering’s Alexander McQueen Expands in China via Alibaba’s Luxury Pavilion
British fashion house Alexander McQueen has opened up shop on Alibaba's Tmall Luxury Pavilion in an effort to increase domestic sales in China. Read More
How Qeelin Thrives Where Other Chinese Luxury Brands Fail
Qeelin has drawn on both ancient Chinese traditions and the tactics of major European luxury houses to eke out its own space as a successful Chinese luxury brand. Read More
Are Chinese Millennials Bored of Celebrity Brand Ambassadors?
At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More
