qeelin

British fashion house Alexander McQueen has opened up shop on Alibaba's Tmall Luxury Pavilion in an effort to increase domestic sales in China. Read More

Qeelin has drawn on both ancient Chinese traditions and the tactics of major European luxury houses to eke out its own space as a successful Chinese luxury brand. Read More

At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More

While European brands dominate China's luxury market, many Chinese consumers have faith that homegrown labels will catch up in the coming years. Read More

"We need to find out what we want to do with luxury, and not copy what other countries are doing with it," says a Chinese luxury researcher in a recent interview on how China can create more top global luxury brands. Read More

In a new interview, marketing expert Laurence Lim-Dally discusses the strategies behind video campaigns by Qeelin and Johnnie Walker in China. Read More

In the hopes of increasing its already significant footprint in the mainland China market, this weekend the French luxury giant PPR announced plans to acquire the Hong Kong-based French-Chinese jewelry house Qeelin. Read More

The French-Chinese fine jewelry house Qeelin's new XiXi collection celebrates the central role played by the lion in Chinese culture. Read More

We've long been fans of the French-Chinese fine jewelry house Qeelin, which has, since 2004, positioned itself as one of China's most promising high-end brands. Read More

Though foreign brands have dominated the China luxury market since its first stirrings in the early 1980s, in recent years domestic brands have appeared on the scene, intent on leveraging their understanding of traditional Chinese craftsmanship to create "luxury, made in China." Read More