qeelin
Kering’s Earnings Weren’t All Gucci For 2020
While Bottega Veneta sparkled, Kering’s other brands suffered losses as the luxury conglomerate endured the ramifications of the COVID-19 pandemic. Read More
Why Qeelin x Mr. Bags’ Bracelet Collab Sold Out In 1 Second
By flexing its cultural advantage as a Chinese luxury brand, Qeelin sold out 100 sets of its Mr. Bags jewelry collaboration in one second. Read More
How Chinese Luxury Jewelry Qeelin Grew During COVID-19
Jing Daily talks with Dennis Chan, the co-founder and creative director of Qeelin, about his customer base and being ‘quintessentially Chinese.’ Read More
Chinese Whispers: SKP is Looking to Venture into Chengdu, and More
Chengdu Transportation Investment Group Co., Ltd. revealed that it is about to introduce the Beijing SKP project to Chengdu. Read More
Kering’s Alexander McQueen Expands in China via Alibaba’s Luxury Pavilion
British fashion house Alexander McQueen has opened up shop on Alibaba's Tmall Luxury Pavilion in an effort to increase domestic sales in China. Read More
How Qeelin Thrives Where Other Chinese Luxury Brands Fail
Qeelin has drawn on both ancient Chinese traditions and the tactics of major European luxury houses to eke out its own space as a successful Chinese luxury brand. Read More
Are Chinese Millennials Bored of Celebrity Brand Ambassadors?
At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More
84 Percent Of Chinese Luxury Consumers Have High Hopes For Made-In-China Chic
While European brands dominate China's luxury market, many Chinese consumers have faith that homegrown labels will catch up in the coming years. Read More
How China Can Build Up Its Homegrown Luxury Brands
"We need to find out what we want to do with luxury, and not copy what other countries are doing with it," says a Chinese luxury researcher in a recent interview on how China can create more top global luxury brands. Read More
What Makes Online Luxury Video Campaigns Go Viral In China?
In a new interview, marketing expert Laurence Lim-Dally discusses the strategies behind video campaigns by Qeelin and Johnnie Walker in China. Read More
