qeelin
One Second Wonder: Mr. Bags x Qeelin Sells Out Immediately
Netting over half a million RMB in a second, the brand’s collaboration with the fashion KOL has again shown the enduring power of Chinese influencers. Read MoreChoosing A Global Identity In The Age Of ‘Brand China’
As Chinese companies expand globally, executives need to determine the extent to which their brand should be associated with a Chinese identity. Read MoreLa Mer’s Ocean Conservation Makes Waves in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read MoreTmall’s Foray Into Adaptive Fashion
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreHow Brands Can Sparkle in China’s $100 Billion Jewelry Market
Global brands have only scratched the surface of China’s vast jewelry market. But can they learn from savvy domestic players and dazzle local audiences? Read MoreGucci Leads Kering’s Growth Once Again
After staining Kering’s scorecard in 2020, Gucci has managed to reclaim its star status this quarter, surging 25 percent in revenues. Read MoreKering’s Earnings Weren’t All Gucci For 2020
While Bottega Veneta sparkled, Kering’s other brands suffered losses as the luxury conglomerate endured the ramifications of the COVID-19 pandemic. Read MoreWhy Qeelin x Mr. Bags’ Bracelet Collab Sold Out In 1 Second
By flexing its cultural advantage as a Chinese luxury brand, Qeelin sold out 100 sets of its Mr. Bags jewelry collaboration in one second. Read MoreHow Chinese Luxury Jewelry Qeelin Grew During COVID-19
Jing Daily talks with Dennis Chan, the co-founder and creative director of Qeelin, about his customer base and being ‘quintessentially Chinese.’ Read MoreChinese Whispers: SKP is Looking to Venture into Chengdu, and More
Chengdu Transportation Investment Group Co., Ltd. revealed that it is about to introduce the Beijing SKP project to Chengdu. Read More