qeelin

While European brands dominate China's luxury market, many Chinese consumers have faith that homegrown labels will catch up in the coming years. Read More

"We need to find out what we want to do with luxury, and not copy what other countries are doing with it," says a Chinese luxury researcher in a recent interview on how China can create more top global luxury brands. Read More

In a new interview, marketing expert Laurence Lim-Dally discusses the strategies behind video campaigns by Qeelin and Johnnie Walker in China. Read More

In the hopes of increasing its already significant footprint in the mainland China market, this weekend the French luxury giant PPR announced plans to acquire the Hong Kong-based French-Chinese jewelry house Qeelin. Read More

The French-Chinese fine jewelry house Qeelin's new XiXi collection celebrates the central role played by the lion in Chinese culture. Read More

We've long been fans of the French-Chinese fine jewelry house Qeelin, which has, since 2004, positioned itself as one of China's most promising high-end brands. Read More

Though foreign brands have dominated the China luxury market since its first stirrings in the early 1980s, in recent years domestic brands have appeared on the scene, intent on leveraging their understanding of traditional Chinese craftsmanship to create "luxury, made in China." Read More

Following the release of the Chinese government's 12th five-year plan, we've seen a significant rise in the number of Chinese-language articles asking: just how far off are actual home-grown Chinese luxury labels? Read More

Despite the obsession with imported brands that remains among most of China's luxury shoppers, some domestic brands are starting to realize that a market for modern designs that incorporate traditional Chinese handicrafts does exist. Read More

With the opening of NE-TIGER's boutique at Shanghai's Lippo Plaza, it seems that homegrown Chinese luxury brands are now adopting a more active approach to building credibility. Read More