Qeelin x Mr. Bags
One Second Wonder: Mr. Bags x Qeelin Sells Out Immediately
Netting over half a million RMB in a second, the brand’s collaboration with the fashion KOL has again shown the enduring power of Chinese influencers. Read More
Location, Location, Location Is Everything for Collabs in China
Brands treasure the publicity and revenue generated by co-branded drops, but a collab's location choice is crucial to how well it will perform in China. Read More
How Brands Can Sparkle in China’s $100 Billion Jewelry Market
Global brands have only scratched the surface of China’s vast jewelry market. But can they learn from savvy domestic players and dazzle local audiences? Read More
5 Ways Luxury Brands Can Win Over The FOMO Generation
The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Read More
Why Qeelin x Mr. Bags’ Bracelet Collab Sold Out In 1 Second
By flexing its cultural advantage as a Chinese luxury brand, Qeelin sold out 100 sets of its Mr. Bags jewelry collaboration in one second. Read More
