Puma
At Shanghai’s TX Huaihai Mall, Tech Drives the Curated Shopping Experience
Imagine a shopping mall designed around a single target audience, offering a curated collection of stores handpicked by their fans. Read More
Puma’s Sales Leap in Q1 and So Does Confidence, Despite COVID-19
Puma has now had two quarters of growth and its three core regions are fairly balanced by weight compared to this time last year. Read More
Burberry & Nike Next to Face China Backlash
Luxury brand shares are tumbling, and droves of Chinese ambassadors are breaking contracts with fashion brands as the cotton crisis wears on. Read More
The Return Of Luxury Brick-And-Mortar: 4 Reasons To Go Back
When the world reopens, luxury brick-and-mortar will rebound swiftly, but returning consumers will expect to find something completely different. Read More
Puma Sales Roar Back With China Growth
With China driving its Asia growth, Puma focused on strengthening regional relevance, from expanding celebrity partnerships to leveraging Singles’ Day. Read More
European Consumers Are Buying Less American Brands. What Does This Mean For America?
In a crowded retail environment, a brand’s origin is an important differentiator. How can the US change its brand story to attract more European consumers? Read More
Worry-Free Strategies Luxury Brands Can Learn From China
Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Read More
What is Streetwear’s Next Phase in China?
We visited the biggest streetwear show in China and spoke with industry veterans to discover how streetwear in China is taking on a life of its own. Read More
R3’s July List Reveals the New Brand Ambassadors to Look Out For
Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More
China’s Short-Sighted Youngsters Are Raising Demand for Luxury Eyewear
More than 80 percent of 20-22 year olds in China have myopia, owing to an excessive use of phones and screens. For luxury eyewear brands, this means big business. Read More
