Puma
China’s Short-Sighted Youngsters Are Raising Demand for Luxury Eyewear
More than 80 percent of 20-22 year olds in China have myopia, owing to an excessive use of phones and screens. For luxury eyewear brands, this means big business. Read More
Kering Kicks Puma to Shareholders to Focus on Luxury
Puma has performed strongly in recent years but, thanks to the meteoric rise of its luxury brands in China, Kering’s attention is elsewhere. Read More
Kering Posts Record First-Half as Gucci Woos Chinese Millennials
The French luxury group is celebrating revenue growth as its brands benefit from a sharp rise in spending in the Asia Pacific region and Western Europe. Read More
Meet Zhijun Wang, the Designer Behind the Craze Over a $5,000 Yeezy Pollution Mask
It's not all about the hype though—this Beijing-based designer hopes his stylish sneaker air filters can help raise environmental awareness. Read More
How Brands Can Cash In On Sports Marketing In China
“Professional sport is still a relatively new concept in China, and it’s easy to forget that when the market moves so quickly,” says one China sports expert in a new video on the status of athletic marketing in the country. Read More
Interview: Liu Qing, Porsche’s Go-To Talent From China’s Creative Generation
Jing Daily interviews Chinese creative professional Liu Qing, who has designed ads for the likes of Lancôme, Porsche, Volkswagen, and many more top global brands. Read More
