Puma
Arc’teryx Celebrates Women Empowerment
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The Year of the Tiger’s Best Collabs
From Team Wang x Want Want Group to Susan Wang with Zara, Jing Daily highlights some of the season’s most imaginative CNY collabs. Read More
Five More Themes for the ‘Luxe Decade’
A year into the “Luxe Decade,” what has changed? Here’s a look at five possibly transformational developments in luxury. Read More
What Nike and Luxury Can Learn From Each Other
While sporting goods are not competing directly with luxury, there is a lot both worlds can learn from each other. Read More
At Shanghai’s TX Huaihai Mall, Tech Drives the Curated Shopping Experience
Imagine a shopping mall designed around a single target audience, offering a curated collection of stores handpicked by their fans. Read More
Puma’s Sales Leap in Q1 and So Does Confidence, Despite COVID-19
Puma has now had two quarters of growth and its three core regions are fairly balanced by weight compared to this time last year. Read More
Burberry & Nike Next to Face China Backlash
Luxury brand shares are tumbling, and droves of Chinese ambassadors are breaking contracts with fashion brands as the cotton crisis wears on. Read More
The Return Of Luxury Brick-And-Mortar: 4 Reasons To Go Back
When the world reopens, luxury brick-and-mortar will rebound swiftly, but returning consumers will expect to find something completely different. Read More
Puma Sales Roar Back With China Growth
With China driving its Asia growth, Puma focused on strengthening regional relevance, from expanding celebrity partnerships to leveraging Singles’ Day. Read More
European Consumers Are Buying Less American Brands. What Does This Mean For America?
In a crowded retail environment, a brand’s origin is an important differentiator. How can the US change its brand story to attract more European consumers? Read More
