Puma
European Consumers Are Buying Less American Brands. What Does This Mean For America?
In a crowded retail environment, a brand’s origin is an important differentiator. How can the US change its brand story to attract more European consumers? Read More
Worry-Free Strategies Luxury Brands Can Learn From China
Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Read More
What is Streetwear’s Next Phase in China?
We visited the biggest streetwear show in China and spoke with industry veterans to discover how streetwear in China is taking on a life of its own. Read More
R3’s July List Reveals the New Brand Ambassadors to Look Out For
Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More
China’s Short-Sighted Youngsters Are Raising Demand for Luxury Eyewear
More than 80 percent of 20-22 year olds in China have myopia, owing to an excessive use of phones and screens. For luxury eyewear brands, this means big business. Read More
Kering Kicks Puma to Shareholders to Focus on Luxury
Puma has performed strongly in recent years but, thanks to the meteoric rise of its luxury brands in China, Kering’s attention is elsewhere. Read More
Kering Posts Record First-Half as Gucci Woos Chinese Millennials
The French luxury group is celebrating revenue growth as its brands benefit from a sharp rise in spending in the Asia Pacific region and Western Europe. Read More
Meet Zhijun Wang, the Designer Behind the Craze Over a $5,000 Yeezy Pollution Mask
It's not all about the hype though—this Beijing-based designer hopes his stylish sneaker air filters can help raise environmental awareness. Read More
How Brands Can Cash In On Sports Marketing In China
“Professional sport is still a relatively new concept in China, and it’s easy to forget that when the market moves so quickly,” says one China sports expert in a new video on the status of athletic marketing in the country. Read More
Interview: Liu Qing, Porsche’s Go-To Talent From China’s Creative Generation
Jing Daily interviews Chinese creative professional Liu Qing, who has designed ads for the likes of Lancôme, Porsche, Volkswagen, and many more top global brands. Read More
