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Do Brand Scandals Follow Familiar Patterns In China?
By recognizing the context around which scandals and boycotts occur, brands can develop rapid response plans in advance for multiple scenarios. Read More
What Luxury Brands Need to Know About Scandal in China
Looking historically, there is no indication that brands will ever fully escape the cycle of outrage and boycott in mainland China. Read More
Domestic Brands Are the Future of China’s Luxury Fragrance Market
An evolution in consumer tastes is boosting sales of high-end Chinese fragrance makers, threatening the dominance of entrenched foreign luxury brands. Read More
Jacquemus Expands Into Beauty. Is China Next?
Jacquemus is co-launching a beauty line early next year — hot news even in China despite the label’s lack of social presence. Read More
Why China’s Shopping Festivals and Holidays Are Key For Fragrance Brands
Holidays such as Qixi offer compelling opportunities for overseas fragrance brands to create special offerings for Chinese consumers. Read More
