public relations
Could Balenciaga Have Responded to the Paris Store Scuffle Better?
A prompt apology wasn't enough in the eyes of Chinese netizens, but there were other options available to the Spanish luxury brand. Read More
Who Influences the Influencers? The Chinese Tastemakers You Don’t Know
Luxury brands keep enlisting the same old KOLs, but these lesser-known opinion leaders are the ones really leading new trends in China. Read More
What Luxury Brands Should Learn From Dolce & Gabbana’s Hong Kong PR Disaster
One of the biggest stories of this past weekend in Hong Kong was a massive, Facebook-organized protest of the Italian fashion house Dolce & Gabbana after a security guard prevented locals from taking photographs outside of its flagship in Tsim Sha Tsui last week. Read More
