PUBG
As Idol Troubles Continue, Brands Still Bank On Crazed Fans
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China. Read More
Gaming Keeps Tencent Green in Q4
Tencent saw balanced growth across all its core business segments, but its standout was international gaming, which grew by 43 percent. Read More
Can Luxury Tap China’s Mobile Gaming Expansion?
Tencent’s PUBG has topped a list of Chinese mobile games, which, as a whole, earned more than $100 million in overseas markets during 2020. Read More
