Proya
Singles’ Day 2023: A shift in e-commerce dynamics and pricing strategies for Tmall, JD and Xiaohongshu
This year's Double 11 shopping bonanza has brought about significant shifts in the rankings of top-selling beauty brands. Here’s why. Read More
Douyin beauty sales hit $13.6 billion in first three quarters of 2023
Douyin is rapidly winning market share from rivals Taobao and Tmall. In the first three quarters of 2023, Douyin Beauty’s GMV climbed 44 percent YoY to $15.4 billion. Read More
C-beauty brands harness guochao and global recognition at the 2023 Asian Games
Chinese beauty brands stole the spotlight at this year’s Asian Games, leveraging athlete endorsements, partnerships, and special makeup services. Read More
‘Mom skincare’ — China’s maturing Gen X consumers give rise to new beauty opportunities
Gen X is a skincare and beauty-conscious generation, but the beauty industry in China offers it few options. How can beauty brands tap this opportunity? Read More
L’Oreal emerges the 1 billion RMB victor on Douyin, China’s newest beauty retail battleground
L’Oréal topped Douyin’s beauty ranking list, hitting a GMV of 1 billion RMB in the first half of the year, and is expected to surpass a GMV of 2 billion… Read More
What Does Proya’s Mother’s Day Campaign Say About China’s ‘She Economy’?
Mother's Day is an underrepresented marketing occasion in China. Still, discerning local players like Proya can leverage it as a crucial branding vehicle. Read More
SK-II, La Mer’s Sluggish Sales In China Cast Shadow On Premium Skincare Trend Boom
Luxury skincare brands’ recent sluggish sales performance raises questions about premiumization, once regarded as the winning approach to driving growth. Read More
Winning Over The ‘She Economy’: How To Tap Female Consumption In China
China's Women’s Day on March 8 highlights the unstoppable rise of female consumers. Here’s how brands can effectively tap these opportunities. Read More
Lipstick King’s All Girls’ Offer 2 Is Here. Can It Help Brands Win The Double 11 Battle?
The second season of Li Jiaqi’s hit reality show — All Girls’ Offer — has started airing. Here’s why brands should tune in to the bargaining series. Read More
Decoding China’s Trending ‘Noble Lady’ Skincare Category
Prestige skincare was once reserved for a more mature audience, but now younger consumers are investing thousands of dollars in face creams and more. Read More
