promotion
What Would A Recession Mean For Luxury Brands?
At times of crisis, it’s tempting for brands to consider promotions and even price reductions. But this is a recipe for self-destruction. Read More
Death by a Thousand Cuts: The Financial Perils of Bad Luxury Choices
When analyzing underperforming luxury brands, the same themes recur — too much focus on internal matters and not enough on consumer connections. Read More
The 5 Best Luxury Strategies for China in 2022
Luxury brands are more resilient in a crisis, but they must create extreme value. Here are the five ways to do that in 2022. Read More
Why Paris Will Dominate Luxury in the Chinese Decade
China will soon account for over fifty percent of all luxury purchases, but Paris is still in luxury’s pole position. We explain why. Read More
H&M Continues To Fail In China
H&M recently saw some of its products banned in China, but should the brand be more worried about its connection with China’s consumers? Read More
The Outnet Celebrates One Year In China
Just ahead of the launch of a Chinese-language version by its parent company, Net-A-Porter, the Outnet.cn is celebrating its one-year anniversary with a promotional gifting campaign. Read More
Luxury Briefs: Goyard In Shanghai, Bulgari In Beijing, Coach On WeChat
A roundup of recent brand news, from Bulgari's snakes descending on Beijing to a special Goyard craftsmanship event in Shanghai, and Coach getting interactive on WeChat. Read More
Luxury Watchmaker Breitling’s Dragon Tour Jets Off To China
Amid concerns about the strength of luxury watch demand in Hong Kong and mainland China, Swiss watchmaker Brietling is taking brand promotion into the stratosphere with its "Brietling Dragon Tour." Read More-
Peninsula Shanghai Hopes To Launch Bund Helicopter Tours
Undaunted by strict low-altitude airspace controls and the regulatory nightmare that is applying for air traffic permission, the five-star Peninsula Shanghai has drawn up plans to shuttle guests on helicopter… Read More 
Beijing Luxury Mall Shin Kong Place Preps Fifth Anniversary Celebration
Home to brands like Dior, Anna Sui and DVF, Beijing's Shin Kong Place is set to celebrate its fifth anniversary with a set of promotions and activities culminating in a… Read More
