proenza schouler
Young Brands Dominate NYFW Amid COVID-19
Despite the COVID-19 outbreak and some high-profile departures, New York Fashion Week hasn’t lost its allure, at least not for emerging designers. Read More
Tmall Continues to Acquire Luxury Partners
As brands continue to tap China’s e-commerce platforms, Alibaba’s Tmall signs up Balenciaga and Chloé indicating its unrelenting acquisition strategy. Read More
US Affordable Luxury Brands’ Problems Run Deeper Than the Trade War
US affordable luxury brands are facing numerous challenges in China beyond the trade war. What can they do to deal with advancing consumer demands? Read More
Are Virtual Influencers Coming to China’s Luxury Market?
Virtual influencers are becoming much more attractive to luxury brands as bad boys--and girls--increasingly misbehave, denting the brand’s image. Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
China’s Top 5 Off-Season Runway Shows Of 2013
For a growing number global fashion labels, showing in Paris or London wasn't enough in 2013 as many set up catwalks in China. Read More-
High-Low ‘Mix-And-Match’ Fashion Catches Fire In China
A rapidly expanding middle class and wealthy trendsetters' focus on individual style are igniting the convergence of fast fashion and designer chic. Read More -
As Mainland Fashion Tastes Go Niche, Young U.S. Labels Hit Beijing Runway
Young U.S. labels Proenza Schouler, Rag & Bone, and Marchesa upped their limited China presence on Friday evening in a Beijing runway show aimed at appealing to China's rapidly diversifying… Read More 
Designers Hope To Catch China’s Attention With Great Wall Runway Show
As China's fashion market diversifies, the Great Wall will serve as a runway show venue for labels Proenza Schouler, Rag & Bone, and Marchesa this June. Read More
