product seeding
Xiaohongshu’s 3 Key Post-pandemic China Consumer Trends
A new report by Xiaohongshu breaks down the psychology of Chinese shoppers, highlighting the values and influences driving them to the check-out button. Read MoreNote To Luxury Brands: Don’t Spoil The Plot!
With the hashtag #DramaIreSyndrome hitting 110 million views on Weibo, are luxury TV seedings starting to become a bad idea for brands? Read MoreMahjong and Makeup: How Maybelline Got the Chinese New Year Right
While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More