product seeding | Jing Daily

Consumer Insights
Xiaohongshu’s 3 Key Post-pandemic China Consumer Trends
Julienna Law | Share
A new report by Xiaohongshu breaks down the psychology of Chinese shoppers, highlighting the values and influences driving them to the check-out button. Read More
Marketing
Note To Luxury Brands: Don’t Spoil The Plot!
Lisa Nan | Share
With the hashtag #DramaIreSyndrome hitting 110 million views on Weibo, are luxury TV seedings starting to become a bad idea for brands? Read More
Mahjong and Makeup: How Maybelline Got the Chinese New Year Right
Lauren Hallanan and Ruonan Zheng | Share
While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
261.10	+$1.84	0.71%

LVMH	Kering	Richemont
+$0.07	+$0.44	+$0.03

Xiaohongshu’s 3 Key Post-pandemic China Consumer Trends

Note To Luxury Brands: Don’t Spoil The Plot!

Mahjong and Makeup: How Maybelline Got the Chinese New Year Right

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