product placement
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
3 Tips for Luxury Brands Marketing on Video-Streaming Platforms in China
Given that video-streaming has proven it has staying power, here are some tips for luxury brands looking to market on video platforms in China. Read More
China’s ‘Sex and the City’ Stirs Heated Debate Over Luxury Brands
Here's a look at China's hit show Ode to Joy and its endearing main characters who have become clothes horses for the world's biggest brands. Read More
What China’s ‘Wedding of the Year’ Says About Luxury Branding in 2015
Top Chinese stars Huang Xiaoming and Angelababy were joined by 600 of their closest friends at the Shanghai Exhibition Center for a wedding extravaganza packed with product placement opportunities. Read More
Brands Need To Cater To China’s New “Emo-sumer”
An increasingly important trend that can't be ignored by brands and marketers in China is the growing individualism emerging among the country's younger consumers. Read More
Product Placement: China’s New, Controversial Frontier For High-End Marketing
Product placement in Chinese television shows and films is becoming more overt and moving beyond the occasional soda can and further up the value chain, particularly as project budgets (and… Read More
