private traffic
Can Perfect Diary Take C-Beauty Global?
Perfect Diary has dominated China’s beauty market with its community building and innovative collaborations. But will these tactics work on a global stage? Read More
How Chinese Skincare Brand Chando Uses Private Traffic to Draw and Engage Customers
Chinese skincare brand Chando combines WeChat marketing, livestreaming, and WeChat groups to create its own pool of private traffic. Read More
Creating Community Content to Influence Chinese Customers
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
Why Luxury Brands Should Dive into China’s Private Traffic Pool
By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More
Beauty Marketing Trends in 2020 That Will Boost Your KOL Game
6 beauty trends, including cultural collaborations, product launches around trending topics, fresh faces, creative new retail, and more. Read More
