pride
How To Make Pride Marketing Campaigns Work In China
Navigating LGBTQ culture is complicated in China. How can brands be aware of local “rainbow marketing” taboos yet still stay authentic to the community? Read More
China’s LGBT Trust Can’t Be Bought
During Pride month, Jing Daily looks at China’s LGBT community and ways for luxury to support its members. Read More
Maison Margiela Exhibits Its House Legacy At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
West Hollywood Welcomes China’s Globe-Trotting LGBT Community With ‘We Do’ Campaign
Alibaba's "We Do" campaign supporting marriage for Chinese LGBT couples teams up with West Hollywood for its Pride celebrations. Read More
