pricing
3 Rules For Luxury In Web3 And The Metaverse
Designed for instant hype rather than long-term value, many metaverse projects are a recipe for disaster. Here are core strategies to make Web3 count. Read More
What Luxury Brands Can Learn from Hermès About Pricing
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Read More
Why No Other Luxury Company Compares To LVMH
Even though most key European markets are still in lockdown, LVMH just became Europe’s most valuable company. Daniel Langer explains how it happened. Read More
What Luxury Can Learn From Starbucks In China
CCTV's Starbucks smear campaign wasn't as successful as it hoped—and all luxury brands in China should understand why. Read More
Getting To The Bottom Of China’s Luxury Price Discrepancy
With the growing economic power of urban Chinese consumers and the increasing popularity of luxury goods throughout mainland China, the issue of the discrepancy in prices between China and overseas… Read More
