pricing strategy
Are the most expensive champagnes priced too low? How to supercharge your brand’s desirability
The most expensive luxury items are probably too cheap. With the right story, brands can price as much as 1,000 more than the category average. Read More
The Rolex method: Unleashing pricing potential through powerful brand storytelling
Many luxury brands are leaving a significant amount of money on the table because they don't know how to price. Here's how Rolex gets clients to pay its significant premiums. Read More
How Luxury Brands Can Avoid The Discounting Growth Trap
Discounting and traditional branding can dent brand equity, whereas emotional storytelling increases the scope for achieving higher profit margins. Read More
JD.com Wages Battle Against Rival Shopping App Pinduoduo — But Is It Worth It?
JD.com reportedly is taking on rival e-commerce platform Pinduoduo by launching a subsidy campaign. But is this a wise move? Read More
China’s Luxury Market 2023: 5 Trends For Brands And Marketers
With China’s reopening in 2023, the luxury market is poised to make a comeback. What trends do you need to know to ride the wave? Read More
Are You Still Selling A Dream? Why Many Luxury Brands Are Lost In The ‘Sea Of Sameness’
Brands that use buzzwords like “selling a dream” rely far too much on design or materials in the hope to differentiate. But only a few truly stand out. Read More
What Would A Recession Mean For Luxury Brands?
At times of crisis, it’s tempting for brands to consider promotions and even price reductions. But this is a recipe for self-destruction. Read More
Answering Luxury’s Most Pressing Questions On Pricing
In our second edition of the Jing Daily x Équité webinar series, Daniel Langer breaks down extreme value creation and pricing in the metaverse. Read More
Why Luxury Sneakers Are The New Social Currency
C-suite executives are ditching their dress shoes for luxury sneakers. What does this new social currency say about the future of fashion? Read More
Why Wrong Pricing and Promotions Destroy Luxury
Wrong pricing and promotions are the most certain way to destroy a luxury brand. Yet, many brands resort to short-term sales spikes. Why? Read More
