pricing strategy
Lessons From The Most Valuable Luxury Brands In 2021
BrandZ/Kantar just published a list of this year’s most valuable luxury brands, and the leaders share many secrets to selling luxury today. Read More
Why Water Isn’t Just Water When It’s Chanel
A bottle of water averages around $2.50. Yet, here’s why Chanel’s No.5 L’Eau was $75 — and why that was too little. Read More
Does Downward Pricing Work in China? Ask Victoria Beckham
Victoria Beckham’s new accessible direction will launch in November. But will a downward pricing structure boost its China appeal? Read More
Was It A Smart Move For Patek To Kill Its Most Iconic Watch Line?
It is rare for a brand to discontinue its most iconic item. But Patek Philippe did just that, and it was a smart move. Read More
3 Critical Ways To Jumpstart Your Luxury Brand Post-COVID-19
While the top luxury brands boast the results of their best-in-class pandemic strategies, many others have struggled and may need a jumpstart. Read More
4 Strategies for Attracting Repeat Customers In China
Return customers are crucial in all luxury markets but especially in China. Here, Jing Daily looks at effective strategies for attracting them back. Read More
What is Price Benchmarking? For Global Luxury Brands, It’s Now Crucial
Price benchmarking enables premium and luxury brands to adapt their price strategy according to ongoing market developments. Read More
Luxury’s Renminbi Roulette: Why Currency Adjustments are Risky Business
In the face of currency fluctuations that leave a massive gap between luxury prices in China and Europe, brands should think carefully about their next steps. Read More
