pricing strategy
What is Price Benchmarking? For Global Luxury Brands, It’s Now Crucial
Price benchmarking enables premium and luxury brands to adapt their price strategy according to ongoing market developments. Read More
Luxury’s Renminbi Roulette: Why Currency Adjustments are Risky Business
In the face of currency fluctuations that leave a massive gap between luxury prices in China and Europe, brands should think carefully about their next steps. Read More
