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How Does Sustainability Play Into Affluent Chinese Consumers’ Car Choices?
Despite concerns about a continued economic slowdown in mainland China, automobile ownership and demand remain steady among affluent Chinese consumers. Read MoreHow Can Luxury Brands Avoid Scandal in China?
A global brand should not keep its mouth shut to avoid controversy, nor should it compromise its foundational values to operate in mainland China. Read MoreChina’s Booming Fragrance Market Offers Plenty of Room For Newcomers
Low awareness of fragrance in China means challenges and opportunities for newcomers to establish a foothold in the fast-growing market. Read MoreLuxury Brands Need a Proactive Plan to Navigate China’s Cancel Culture
China’s cancel culture stands out for its nationalistic and moralistic bent, with most “cancellations” reserved for brands that fail to toe the Party line. Read MoreLivestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China Read MoreHow China’s Broader Metaverse Strategy Will Change The Global Playing Field
Both the Chinese government and leading Chinese technology giants have been active in developing the country’s home-grown metaverse. Read MoreWhy Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read MoreSotheby’s Holds Autumn Auction Preview In Hong Kong (Photos)
If spring was any indication, in the months ahead expect to see mainland Chinese collectors enthusiastically bidding for fine wines, rare watches, Chinese contemporary art, traditional art and antiques from… Read More