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How Can Luxury Brands Avoid Scandal in China?
A global brand should not keep its mouth shut to avoid controversy, nor should it compromise its foundational values to operate in mainland China. Read More
China’s Booming Fragrance Market Offers Plenty of Room For Newcomers
Low awareness of fragrance in China means challenges and opportunities for newcomers to establish a foothold in the fast-growing market. Read More
Luxury Brands Need a Proactive Plan to Navigate China’s Cancel Culture
China’s cancel culture stands out for its nationalistic and moralistic bent, with most “cancellations” reserved for brands that fail to toe the Party line. Read More
Livestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China Read More
How China’s Broader Metaverse Strategy Will Change The Global Playing Field
Both the Chinese government and leading Chinese technology giants have been active in developing the country’s home-grown metaverse. Read More
Why Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read More
Sotheby’s Holds Autumn Auction Preview In Hong Kong (Photos)
If spring was any indication, in the months ahead expect to see mainland Chinese collectors enthusiastically bidding for fine wines, rare watches, Chinese contemporary art, traditional art and antiques from… Read More
