prestige brands forum
Jing Daily Q&A: Mark Ritson, Associate Professor Of Marketing, Melbourne Business School
At a Prestige Brands Forum panel discussion last weekend, Mark Ritson explained that while status can be conveyed through marketing and spin, craftsmanship, quality, and elegance are what truly make luxury, luxury. Read More-
Jing Daily Q&A: Hublot CEO, Jean-Claude Biver (Part Two)
In part two of our Q&A, Biver tells Jing Daily a little about Hublot's recent partnerships with popular celebrities like Jet Li and Han Han, the company's interest in corporate social responsibility, and his observations about China's unique "watch culture." Read More -
Jing Daily Q&A: Hublot CEO, Jean-Claude Biver (Part One)
Jing Daily sat down with Hublot chairman Jean-Claude Biver on the sidelines of the Prestige Brands Forum for a Q&A that touched on Biver's plans for tackling the lucrative China market and his thoughts on the current state of luxury there. Read More -
Event Wrap-Up: Prestige Brands Forum At CEIBS (Shanghai)
Held on Saturday, April 16, the 2011 Prestige Brands Forum consisted of numerous panels and speeches by luxury executives regarding the current state, and the potential future, of the Chinese luxury market. Read More
