premiumization
Key takeaways from Jing Daily’s ‘Decoding China’s diversifying beauty market: Consumer insights and market analysis’ report
Jing Daily's new report in collaboration with S'Young International focuses on China’s dynamic beauty market, and Gen Z's role in driving consumption trends Read More
China’s new ‘quiet selling’ livestream trend is good news for luxury
Livestream hosts are taking a more refined approach to selling products, breaking from the typical adrenaline-fueled, hard-selling style set by Li Jiaqi. Read More
SK-II, La Mer’s Sluggish Sales In China Cast Shadow On Premium Skincare Trend Boom
Luxury skincare brands’ recent sluggish sales performance raises questions about premiumization, once regarded as the winning approach to driving growth. Read More
Morgan Stanley Report: China’s Reopening Means More Spending On Luxury
Chinese luxury spending is forecast to return to pre-pandemic figures — under the right conditions. Read More
China’s Cosmetics And Beauty Sales Rebound For The First Time Since July
Hitting $9.53 billion in sales in January and February, China's beauty industry is set to rebound in 2023. But the market is not just growing — it is evolving. Read More
Is China’s Premiumization Trend Coming To An End?
Chinese spending should increase by as much as 30 percent this year, allowing luxury to rebound soon — a sharp contrast to worldwide spending. Read More
Three Problems Overhanging Luxury Giant LVMH: Morgan Stanley
Ahead of LVMH's 2018 full-year results release, investment bank Morgan Stanley published a report analyzing the company's three downside risks. Read More
