prada
Tod’s Leverages Idol Power In China To Boost Image
The Social Edition is our weekly series highlighting luxury initiatives in China’s social media landscape: WeChat, Weibo, Tmall, Douyin, and beyond. Read More
Prada Continues To Innovate “New Retail” In China
Prada unveiled its Outdoor Collection, a special ready-to-wear selection inspired by a range of outdoor environments, in Shanghai on May 14. Read More
Marni Celebrates China With Ethnic Deep Dive
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Marni, Prada, and Everlane. Read More
LVMH, Prada, and Richemont Build a Blockchain
LVMH, the Prada Group, and Richemont have joined forces to put a stop to China’s Daigou’s and counterfeit luxury goods. Meet the Aura Blockchain Consortium. Read More
In Luxury, Finding The Right Price Is Everything
If you manage a luxury brand, the chances are high you’ve had to answer the question: “What is the right price for your brand?” Read More
Pets: The New Code To China’s Luxury Fashion Consumers
Pet fashion sales have been booming in China, and luxury brands need to be ready to take full advantage of this trend. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Three
Although branded film and video productions are nothing new, in China they have gained widespread acceptance as a hybrid art form-marketing vehicle. Read More
Has Fur Finally Had Its Day in China?
Prada, Michael Kors, and Gucci have all signed up to be fur-free. Now China’s biggest kids brand joins the list. Has fur finally had its day? Read More
Does Chanel’s Art Focus Have China In Mind?
Luxury brand Chanel launches two new cultural endowments which will build valuable brand equity, especially among Chinese consumers. Read More
What China’s Livestreaming Boom Means for International Luxury Retailers
E-commerce livestreaming has been on a global march over the past year, with major industry repercussions. Read More
