prada
Luxury Brand Success in China: Rewriting the Code
The phrase "emerging economy" no longer applies to China's luxury market, so here are ways to break away from traditional luxury marketing there. Read More
How the New Neighborhood Store Is Changing China Retail
The Chinese government wants luxury to be accessible for all, a mantra that birthed a meaningful new retail model: the new neighborhood store. Read More
Beijing Olympics Under Attack. How Should Luxury Behave?
Activists are boycotting the Winter Games over China's human rights record. How will luxury balance the needs of Chinese consumers and Western activists? Read More
How China Is Creating New Luxury Hotspots
New Chinese cities are becoming fashion hotspots now that luxury brands have moved in. And they are making the locals more refined. Read More
Prada Wows with Local Market Takeover in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Big Names Rule Milan Fashion Week, But China Checks In
From Prada to Marni and Max Mara to Giorgio Armani, the Jing Daily Fashion Week Score’s next stop is Italy’s fashion capital, Milan. Read More
Canada Goose Takes First Step Into Luxury Footwear
Canada Goose is dipping its toes in footwear, with plans to launch two high-tech boots in November. How will it fare in China? Read More
What the Pandemic Taught Prada About the Future of Fashion
In a world first, Prada, under the direction of Raf Simons and Miuccia Prada, presented their new collection simultaneously in Milan and Shanghai. Read More
China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read More
Miu Miu Unveils Its “Mountain Club” Pop Up in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
