prada
You Can Now Mint an NFT With adidas & Prada
Adidas and Prada are joining forces on an NFT project, inviting fans to collaborate on a larger digital piece that celebrates community and sustainability. Read More
Prada Puts Animal Protection Into Action for CNY 2022
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The Top 5 Luxury Brand Campaigns of 2021
With consumption repatriation surging in China this year, luxury brands worked harder than ever to craft unique, localized campaigns in 2021. Read More
China’s Most Memorable Luxury Events of 2021
From physical runways to large-scale exhibitions hosted by luxury houses, Jing Daily spotlights China's six most memorable events of 2021. Read More
Down Jackets and Snow Lattes: Winter Goes Aspirational in China
With the 2022 Winter Olympics in Beijing just around the corner, brands in China have sought to tap rising consumer interest in all things winter-related. Read More
How Prada Stresses E-Commerce in New China Plan
While it also opened new stores this year, Prada is hellbent on creating more e-commerce opportunities in China these days. Jing Daily explains how. Read More
How Has China’s Zero-COVID Policy Affected Global Travel Retail?
Most countries have reopened since COVID-19 began, but China's zero-tolerance pandemic policy remains in place. How will that affect luxury travel retail? Read More
Prada Group Is Investing in the Future
Prada’s sales performance has exceeded 2019 levels. Will the company meet its ambitious plan to reach $5 billion in revenue in the midterm? Read More
In China, Luxury Must Bridge Digital and Physical Like Never Before
Today, virtually every digital holdout in the luxury industry has dropped any suspicion towards e-commerce and digital marketing. Read More
Are Chinese Celebrities Still Crucial For Luxury Brands?
Collaborating with a young Chinese entertainer with a passionate fan base is no longer a trouble-free way to drive long-term sales in China. Read More
