prada
Prada’s ‘Vibe Shift’ Could Be a Turning Point For Luxury Marketing in China
As Prada faces a dip in China market momentum, there are signs that the brand could be well-placed to weather uncertainty in the months ahead. Read More
Brands Shy Away From Celebrity Marketing in China
Celebrity marketing events in March fell by 50 percent compared to last year. Are traffic stars no longer bright spots in China? Read More
Can Loewe x On Collab Leverage China’s Fitness Fever?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
As COVID Spikes in China, Could Luxury Sales Stumble?
China is facing its biggest COVID wave since Wuhan. As cities like Shanghai and Shenzhen go into lockdown, should luxury brands brace for a bumpy ride? Read More
Who’s Courting China at Milan Fashion Week?
Milan is the next stop for The Jing Daily Fashion Week. From Gucci to Bottega Veneta, the Italian capital’s schedule was in full swing. Read More
How NFTs Are Uncovering New Value In Art And Luxury
NFTs have disrupted the worlds of art, finance & luxury. But increasingly, brands have uncovered even more opportunities in the digital collectible market. Read More
Do NFTs Deserve Brand Attention? These Experts Think So
In Jing Collabs & Drops’ latest Insight report on NFTs, experts discuss why brands need to take the crypto-hype seriously. Read More
Are the Winter Olympics Luxury’s Golden Ticket?
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Read More
Louis Vuitton Mounts a Tiger Tail at New Flagship Maison in Chengdu
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How China’s New Lifestyle Trends Will Affect Luxury in 2022
What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Read More
