prada
Canada Goose Takes First Step Into Luxury Footwear
Canada Goose is dipping its toes in footwear, with plans to launch two high-tech boots in November. How will it fare in China? Read More
What the Pandemic Taught Prada About the Future of Fashion
In a world first, Prada, under the direction of Raf Simons and Miuccia Prada, presented their new collection simultaneously in Milan and Shanghai. Read More
China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read More
Miu Miu Unveils Its “Mountain Club” Pop Up in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Prada Takes the Lead on China’s Explosive Winter Sports Market
Prada exclusively launched its “Prada On Ice” collection at the SKP Atrium in Beijing in response to the upcoming 2022 Beijing Winter Olympics. Read More
Forget Gender-Neutral Fashion. Chinese Men Want Women’s Clothes
Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity? Read More
As Idol Troubles Continue, Brands Still Bank On Crazed Fans
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China. Read More
How Luxury Brands Can Tap Into The Tokyo Olympic Games
China has been a strong presence at the Tokyo Olympic Games this year. But can luxury players seize this branding and marketing opportunity? Read More
3 Strategies For Winning China’s Luxury Pet Race
The domestic pet market is booming, and Jing Daily suggests three strategies for luxury brands to win over young pet parents. Read More
Luxury Brands Shouldn’t Resist China’s Outdoor Opportunity
In China, demand for luxury outdoor apparel and accessories has taken off among millennials and Gen Z over the past two years in particular. Read More
