prada
Chinese KOLs Return To Milan Fashion Week
China’s influencers have finally made it back to Milan's live schedule. Though still only a handful, their presence will be a relief for European labels. Read More
Top Beauty Brands Flock To Shanghai’s International Cosmetic Festival
At Shanghai’s International Cosmetic Festival, beauty brands like Prada, Fenty, and L’Oreal will launch new products online, offline, and in the metaverse. Read More
Prada and Panerai Rush To End Actor Li Yifeng’s Endorsement
Another A-list star faces consequences from the government over alleged misbehavior. Do celebrity campaigns make sense anymore in China? Read More
Fendi Joins Forces With Meta For Its Virtual AR Sneakers Experience
Fendi is back in the metaverse, this time bringing Meta’s technology to its iconic Faster sneaker silhouette for a special AR experience. Read More
What Can Luxury Learn From Streetwear In The Metaverse?
Luxury is charging into the digital world at full speed, but streetwear’s success in the metaverse prevails. What can the luxury industry learn from its community-driven counterpart? Read More
Metawashing: The Latest Buzzword Taking Over Web3
As fashion brands rush to enter the metaverse, it’s time to look beyond the hype and confront the environmental price of the industry’s buzzy drops. Read More
Prada Captures China’s Attention With Help From The Metaverse
To celebrate the release of its Fall 2022 collection in Beijing, Prada joined forces with Baidu’s XiRang to create an interactive livestream of the runway. Read More
Shanghai’s Luxury Retailer Secoo Sued By Prada
Prada’s subsidiary in Shanghai has won a legal dispute to freeze Secoo’s assets. But this is only the tip in the iceberg for the beleaguered retailer. Read More
Are Luxury Brands Pushing Out China’s Middle Class?
Frequent price hikes are turning away loyal customers. How far will brands go to achieve exclusivity before thinning out their clientele? Read More
China’s Verdict On Fashion Week Has Never Been More Important
The recent menswear season was a highly anticipated event, taking some of the biggest names in luxury to London, Florence, Milan, and Paris. Read More
