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Big luxury brands have a history of badly botching their CNY campaigns, but have they finally learned from their mistakes this year? Read More

With so much competition in China's luxury market, brands had to get creative with their campaigns this year. Here are our picks for the top ones of 2019. Read More

KOLs have changed the face of marketing in China, so you should be aware of the big KOL luxury happenings that affected the Chinese market this year. Read More

Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war. Read More

The French brand Christian Dior has named the 20-year-old actor/singer Wang Junkai (Karry Wang) to be their new brand ambassador in China. Read More

The appointment of Carlo Gariglio as the D&G CEO for Asia Pacific region is seen as the brand’s first comeback to the China market. Read More

There are many ways for businesses to talk green, but what really sticks with consumers? Brands are torn about how much to disclose about their initiatives. Read More

What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More

Fashion week presents an opportunity for brands to connect with Chinese audiences. At MFW, some brands excelled while others missed the mark. Read More

To celebrate this year’s Mid-Autumn Festival, many Western luxury brands have created their own specially designed mooncake gift boxes for valued customers. Read More