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Balancing a global brand’s image with a culture’s local taste is a delicate game, one that requires expert opinions. Read More

Super influencer Susie Bubble launched her first-ever pop-up boutique at Value Retail’s Bicester Village Shopping Collection. Read More

Many influencers and VIP consumers who received red envelopes from luxury brands shared them on social media, sparking a lot of online discussions. Read More

The luxury brands in the Brand Finance Global 500 2019 have seen overall growth in their brand values, largely due to the expenditure in the Chinese market. Read More

We identified 4 selling strategies adopted by luxury brands from Gucci, Bvlgari to Pernod Ricard during 2019 Lunar New Year to reach out traveling Chinese. Read More

Reports of prison camp labor sent an alert to international fashion brands who manufacture in China to keep track of their supply chain system. Read More

Airport Authority Hong Kong has awarded contracts to a star-studded line-up comprising many of the world’s most famous luxury brands. Read More

Louis Vuitton attempts to elevate brand awareness and prestige in the minds of consumers through stories about the company's rich history—via a destination art exhibit. Here are three strategic highlights. Read More

Shoes: Pleasure and Pain, from London’s Victoria & Albert Museum, makes its final stop in Asia in Hong Kong, which hopes to attract Chinese tourists. Read More

Chen Man, an influential Chinese photographer, cooperated with e-tailer Secoo to launch a lush new brand campaign emphasizing its luxury DNA and Chinese identity. Read More