prada

To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Read More

As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must. Read More

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

“Storytelling” is a solo show by the Chinese artist Liu Ye. It includes 35 paintings realized by the Chinese artist from 1992 to the present day. Read More

To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More

Youth With You, now in season 2, is an iQiyi talent competition/reality show that aired in March, during the COVID-19 lockdown, and became a hit in China. Read More

Secoo's founder Li Rixue went from authenticating luxury products to selling them on his booming e-commerce site—now he’s sharing his secrets to success. Read More

Luxury leader Gucci announced it will follow Prada and launch a media channel on the short video app platform Douyin, the Chinese answer to TikTok. Read More

COVID-19 has forced a reality check on companies doing business in China, but how have they reacted, and what will it take to survive? Read More

As Dolce & Gabbana opens its revamped flagship boutique amid Hong Kong’s retail slump and the ongoing COVID-19 pandemic, what is the brand really after? Read More