prada

Due to recent protests and violent actions in Hong Kong, Chanel’s scheduled cruise show now faces uncertainty. Read More

Given the continuing crisis in the Greater China market, the question for luxury brands is how to approach the this market over the rest of 2019 and 2020. Read More

Prada’s first-half earnings report indicated that storm clouds are approaching for the brand, particularly in Greater China, with a 2 percent drop. Read More

China's second-largest e-commerce platform JD.com opened its first-ever offline luxury experience center in Beijing. Read More

To celebrate Qixi, it's a standard to release exclusives via WeChat Mini Program, here are different strategies that 7 luxury brands utilized to stand out. Read More

Wang Yuan (Roy Wang), an 18-year-old Chinese celebrity, jumped to the second spot the past month largely due to his “smoking scandal.” Read More

For millennials and Gen Zers, whatever channels they choose, brands need to be able to tell their stories consistently and precisely across all channels. Read More

In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read More

Trade war victim Tiffany & Co. strengthened its business presence in China on the back of decreasing Chinese tourists to the United States. Read More

The Camera Nazionale della Moda (CNMI) Italiana has been working hard to uphold these cultural values and promote Italian fashion across global markets. Read More