prada

Fashion week presents an opportunity for brands to connect with Chinese audiences. At MFW, some brands excelled while others missed the mark. Read More

To celebrate this year’s Mid-Autumn Festival, many Western luxury brands have created their own specially designed mooncake gift boxes for valued customers. Read More

Vogue China recently announced that it will exclusively represent virtual influencer Noonoouri in all matters related to Greater China. Read More

Due to recent protests and violent actions in Hong Kong, Chanel’s scheduled cruise show now faces uncertainty. Read More

Given the continuing crisis in the Greater China market, the question for luxury brands is how to approach the this market over the rest of 2019 and 2020. Read More

Prada’s first-half earnings report indicated that storm clouds are approaching for the brand, particularly in Greater China, with a 2 percent drop. Read More

China's second-largest e-commerce platform JD.com opened its first-ever offline luxury experience center in Beijing. Read More

To celebrate Qixi, it's a standard to release exclusives via WeChat Mini Program, here are different strategies that 7 luxury brands utilized to stand out. Read More

Wang Yuan (Roy Wang), an 18-year-old Chinese celebrity, jumped to the second spot the past month largely due to his “smoking scandal.” Read More

For millennials and Gen Zers, whatever channels they choose, brands need to be able to tell their stories consistently and precisely across all channels. Read More