prada

By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More

Prada reports that Hong Kong negatively affected overall APAC growth for 2019, but mainland China remained strong. Read More

We gathered report insights from Boston Consulting Group (BCG), McKinsey & Company, and Kantar China to give an overview of strategic alignment. Read More

Lanvin's FW 2020 runway show was broadcast on Wednesday, using virtual reality technology to Chinese audiences with the help of Iqiyi, a video platform. Read More

With the help of Tencent, Milan Fashion Week took the unprecedented step to livestream all runway shows to reach a locked down China. Read More

Fashion insiders and netizens reacted positively. However, this doesn’t diminish the barrier that lays ahead for Prada, especially in China. Read More

For luxury brands this year, Valentine’s Day marketing campaigns mainly used a soft power approach due to the ongoing Covid-19 crisis. Read More

How should brands act during a crisis like the coronavirus? Obviously with compassion, but getting correct and timely brand messages across can be tricky. Read More

Will China’s announcement that it’s banning single-use plastic prove instrumental in removing single-use plastic from the global fashion industry. Read More

A team leader at a textile factory in China was punished for starting production before February 10, the date when most businesses are allowed to reopen. Read More