prada

We round up the top WeChat campaigns from luxury fashion brands over the past month, including efforts from YSL, Hermès, Fendi, and Miu Miu. Read More

Trained at weekends by the late McQueen, Stephen Yuan went from marketing assistant to promising Shanghai couturier Read More

Which brands’ Chinese New Year digital campaigns are strongest this year? We ranked 10 of the biggest. Read More

Luxury brand store managers tell us how they keep sales staff from using WeChat to siphon away potential sales. Read More

How should luxury brands tackle e-commerce in China in 2018? We chart out the options. Read More

When a foreign brand designs products intended to resonate with Chinese consumers they are at risk of losing their attraction as a foreign brand. Read More

The luxury goods rental market is rising in China with a number of players receiving funding from bullish investors. Here is what you need to know about it: Read More

This nifty chart explains the hierarchy of luxury brands through a comparison that almost everyone in China understands deeply: classroom culture. Read More

Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More

We pick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More