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Case Study
Prada’s Problems in China are Deeper Than the Economic Slowdown
Yiling Pan | Share
China's economic slowdown has hit Prada, but the brand faces more problems with Chinese consumers, including a decline of desirability and quality concerns. Read More
Social Media
The 6 Most Innovative WeChat Campaigns Right Now
Yiling Pan | Share
We round up the top WeChat campaigns from luxury fashion brands over the past month, including efforts from YSL, Hermès, Fendi, and Miu Miu. Read More