Prada Rong Zhai
Are Luxury Brands Pushing Out China’s Middle Class?
Frequent price hikes are turning away loyal customers. How far will brands go to achieve exclusivity before thinning out their clientele? Read More
How Luxury Brands Should Navigate Chinese Fonts
China regulates the use of Chinese fonts to assure orthodoxy of the characters. What do luxury brands need to be aware of when designing with them? Read More
Can Loewe x On Collab Leverage China’s Fitness Fever?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Prada Continues To Innovate “New Retail” In China
Prada unveiled its Outdoor Collection, a special ready-to-wear selection inspired by a range of outdoor environments, in Shanghai on May 14. Read More
