Prada Chinese New Year
Anonymous Chinese Employees on Why Western Brands Fumble When Marketing in China
Balancing a global brand’s image with a culture’s local taste is a delicate game, one that requires expert opinions. Read More
Chinese Whispers: Luxury Red Envelopes for Year of the Pig, and More
Many influencers and VIP consumers who received red envelopes from luxury brands shared them on social media, sparking a lot of online discussions. Read More
